Mark GodleyA 12 Step New Year’s Resolution Plan for Startups in 2017Lessons Learned from Dead Unicorns and Zombie StartupsDec 28, 2016Dec 28, 2016
Mark GodleyNo Stones for Wells Fargo — Sales Professionals Heal ThyselfWe all live in glass houses…at least at certain points in our lives. That’s why I’m not gathering stones to toss at Wells Fargo.Dec 19, 2016Dec 19, 2016
Mark Godley3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn FromA brand is no longer what we tell consumers it is, it is what consumers tell each other it is. Scott David Cook, co-founder of Intuit, said…Sep 7, 2016Sep 7, 2016
Mark GodleyOnce Upon a Time: How to Boost Your Selling Through StorytellingI’m sure you’re familiar with the concept of brand storytelling, and how it appeals to consumers on an emotional level. But have you ever…Aug 24, 20161Aug 24, 20161
Mark Godley5 Data Futurists to Follow on Medium Right NowLong before there was Medium, people relied on clay tablets to document thoughts and theories. Innovative in their own right, these early…Aug 22, 2016Aug 22, 2016
Mark GodleySales and the Art of Whale HuntingCall me Ishmael…because this is a tale of modern-day whale hunters — that special breed of salespeople who build their numbers reeling in…Aug 15, 2016Aug 15, 2016
Mark GodleyAre Bad Sales Reps Turning Buyers into A**holes?Losing customers is never something you celebrate. It’s bad for the bottom line, can hurt your reputation and lead to negative word of…Aug 9, 20161Aug 9, 20161
Mark GodleyAre Sales Professionals Approaching Extinction?“Willy was a salesman. And for a salesman, there’s no rock bottom to the life. He don’t put a bolt to a nut, he don’t tell you the law or…Oct 1, 2015Oct 1, 2015