Don’t Miss The January 31 Deadline for Open Enrollment!

January 29, 2016

By Sylvia Mathews Burwell, HHS Secretary

This Sunday, January 31, is the deadline to sign up for health coverage on!

We’ve had steady progress throughout this Open Enrollment. More than 11.6 million people have already signed up for Marketplace coverage for 2016, including 3 million new people and almost 4 million people under age 35.

But as Peyton Manning and Cam Newton will tell you, it’s not enough to have a good first half — you’ve got to play hard until the final whistle sounds. Just like they’ll do in Super Bowl 50, we’re going to do everything we can to leave it all on the field and finish strong.

So here are some reasons to get covered before January 31.

1. With financial assistance, you can play penalty-free.

Gif of a football referee calling a penalty. Source: Giphy.

No one wants a winning drive to be sidelined by costly penalties. So play it safe this year by shopping on Financial help is available to make coverage affordable. About 7 in 10 returning Marketplace customers will be able to buy a plan for $75 or less a month in premiums after tax credits. And financial help is especially important since people who can afford insurance and choose to go without it risk having to pay a fee of $695 or more. For instance, a family of four with an income of $70,000 would pay a fee of about $2,085 for 2016, based on the most recent IRS data.

2. A better website helps you come up with a better game plan.

Gif of Duke University’s Coach K getting frustrated trying to call a new play. Source: WordPress.

Whether you’re trying to decide between zone or man-to-man defense, or how you’ll stay healthy this year, you always need a good strategy. And our new improvements to can help you draw up a winning plan to find the right health plan for you and your family. You can use a new, beta feature to search plans by your preferred provider or health facility. And with a new, beta Out of Pocket Cost estimator, you can estimate the cost of your insurance based on your personal situation.

3. You’ve got a team behind you.

Gif of an inspirational pre-game pep talk from the television show Friday Night Lights with the caption “Clear eyes, full hearts, can’t lose!” Source: Buzzfeed.

There’s a full roster of people who are able to block, tackle and help you find that open lane for health coverage. You can find people to help in person or over the phone at 1–800–318–2596 (in English and Spanish). You can even find people to help in your community by visiting

4. You can use a little competition to your advantage.

Gif of Rocky Balboa and his nemesis-turned-best-friend Apollo Creed racing on the beach. Source: Giphy.

The best rivalries usually make for the best games. And when that rivalry is between health insurance companies competing openly and fairly for your business, it helps all of us. Thanks to the Health Insurance Marketplace, health insurance companies in every state can compete by offering the best plans at the best prices and you have choices when you shop. In fact, nearly 9 in 10 people looking for coverage on the Marketplace have a choice of 3 or more insurance companies and about 50 plans per county for their 2016 coverage.

5. It’s your chance to live a healthier and safer 2016, and it’s going fast!

Gif of players disappearing into the cornfield from the film Field of Dreams. Source: SBNation.

Just like the players on Ray Kinsella’s baseball field, Open Enrollment won’t last forever. You have until January 31 to get the peace of mind health insurance offers, so that you and your family can focus on being healthy throughout the year. Coverage sold through the Marketplace even offers new benefits like preventive services offered at no out-of-pocket cost. That means you can get vaccinations, annual visits and certain cancer screenings at no extra cost.

You can start shopping for your coverage today! Visit or before the deadline of January 31, and start the game clock on a healthy and secure 2016.

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