Forecasting is one of the “holy grails” in the sales and marketing world. Perfect forecasting affords perfectly timed budget decisions, investments, new hires … you get the idea.

Sales leaders and executives examine specific data points to drive their business decisions. This type of analysis covers everything from hiring new team members to prioritizing product innovation. Accurately forecasting sales shines a light on important data that lets you make effective decisions about hiring, marketing, and growth.

In this post, we’ll focus on the four elements you’ll need to create an automated forecasting system in HubSpot:

  1. Custom properties to track and…

Customer reviews are a vital part of an effective digital marketing strategy today. That’s because today’s consumers simply don’t trust brands. Instead, they rely on the opinions of their peers to help guide their purchasing decisions. It’s becoming more and more important to pay attention to and get proactive about monitoring your online reputation if you want to compete with others digitally.

Reviews from your customers or clients can be extremely powerful and influential. Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017). …


The word “campaign” is thrown around a lot in marketing. Despite its prevalence, there is a marked lack of clarity around the term “campaign,” which has several different meanings and functions within marketing and sales.

This has the potential to cause significant headaches for marketing teams, especially when you layer on technologies like CRM and marketing automation systems.

Many companies use Salesforce as their CRM and HubSpot as their marketing automation platform. If you’re one of them, you’re bound to come across the issue of how to manage Salesforce campaigns in HubSpot.

Warning: Don’t Confuse Salesforce Campaigns with HubSpot Campaigns


If you’re interested in crushing your 2020 growth goals, a killer inbound marketing plan is a no-brainer. Inbound marketing is an impressively powerful lead generation strategy, and as marketing technology advances, the opportunities for impressive results with inbound continue to grow rapidly.

The most challenging aspect of creating an effective inbound marketing plan is usually just knowing where to begin. So we’ve created this easy-to-follow 10-step guide on how to create a powerful inbound marketing strategy that will rock your organization’s sales and marketing world in 2020 and beyond.

1. Set goals


No matter your organization or industry, your website is the digital epicenter of marketing and sales activity.

How do you ensure that your website not only speaks clearly and directly to your target audience, but that it also actually influences their behavior, getting them to convert on a form or complete another desired action established by your marketing team?

These five steps will outline a blueprint to develop an inbound website — one that will be irresistible to your target customers.

Step 1. Know exactly who you’re talking to

It’s amazing — even in today’s era of ultra-personalized, hyper-targeted marketing, many organizations don’t actually have a clearly defined…


Setting yourself up for success within HubSpot is a critical process. HubSpot contains a powerful set of tools to help increase lead generation and customer acquisition, but it’s not a magic button that is ready to go from the gate. You need to properly configure your system to make it work well for your organization, and that starts with properly mapping your sales process using lifecycle stages, lead statuses, and deal stages.

Sales process mapping means laying out the full funnel journey that users take from first touch to closed customer so that you can overlay automation technology and gain…


HubSpot CRM is a great tool to help sales leaders gain visibility into their pipeline and to implement measurable change in their organization.

Click here to get the HubSpot CRM. It’s free and it’s awesome, we promise.

Setting up well-defined deal stages is an important first step to gaining insight into your sales funnel and improving sales team performance.

What Are Deal Pipelines and Stages in HubSpot?

Deal stages represent the stages or steps in your sales pipeline that signify to your sales team that an opportunity is moving toward closing. Your sales pipeline begins where your marketing funnel ends.

Sales Hub Professional and Enterprise teams can create…


Managing a blog for your brand is an awesome way to generate traffic and leads. But very few teams know exactly what to focus on in their blog to get the impressive results they’re really looking for.

You can use these high-impact, low-effort tips to improve conversion performance on almost any blog.

Tip #1: Add Pictures + Videos

Humans are visual creatures. To get more eyes on and leads from your blog, you need to give people what they want. So make sure that every blog post you author includes some form of media. Blogs that include an image see an average of 94% more views…


When it comes to boosting your website’s conversion rate, you can focus your efforts on several areas to see results almost immediately. Every website is unique, but some tried-and-true best practices within conversion rate optimization prove to increase website lead generation for pretty much everyone.

Try these seven proven ways to boost your website conversion rate and start getting more leads from your existing website traffic. These tips will generate improvement for almost any website, particularly when implemented all together.

1. Add video to landing pages

A landing page is any page on your website that includes a form and has a primary goal of getting…


One key trait that identifies all high achievers is that they take action. They don’t just talk about ideas; they do. Winning teams practice the art of implementation relentlessly.

It’s not particularly surprising, then, that successful implementation of a strategic marketing plan is one of the biggest challenges consistently facing marketing teams.

Failed implementation is a stressful situation for any member of your marketing team, but it’s marketing leaders that end up taking the brunt of the blame when a marketing plan fails to launch. …

HQdigital

We’re a digital marketing and sales agency that’s obsessed with analytics, optimization, and delivering predictable revenue growth. www.hq-digital.com/

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