is your product a man or a woman?

when building a brand … it’s important to give your product a personality.

objects don’t have a gender in English, but they do in other languages.

choosing a gender for your product early on will have a large effect on your design process at a subconscious level.

in Italian car = l’auto is femine.

if a car is a woman … should it look more like a Lamborghini or a Ferrari?

clearly this is a matter of personal opinion …

if your personal opinion is in alignment with your designer on day one, your design process will be a much happier and smoother one.

remember masculine lines, feminine curves.