How to Blog: A guide for non-bloggers
If you don’t do a lot of writing on a day-to-day basis, blogging can be a scary prospect. It doesn’t have to be. This guide will get you started the right way.
Thinking strategically about blogging
Putting content out into the world takes time and effort. It is worth it, provided you have a clear goal. A harsh reality for most startups is people are unlikely to subscribe to your blog and traffic may be sparse. However, creating original content is still valuable for a wide array of reasons.
A blog is a great place to state your company’s ethos and mission statement. It tells people who you are, what you do, and what you believe. It’s useful to have somewhere to point journalists for background information, and the content is a resource for potential investors to get a deeper background into your company. At a base level, it can provide reference materials for your customer support team.
From a customer acquisition perspective, content is great Google-fodder. If you write about topics that are relevant to your company, people who are searching for information relevant to your company may find it.
