The Growth of Social Media in 2016
It has become apparent that all forms of social media have emerged as prominent sources of news, entertainment, and communication in today’s society. The micro-blogging platform Twitter has caught the eye of world’s most used search engine Google. Well the parent company known as Alphabet has interest in purchasing Twitter. Why should Google purchase Twitter? The data that is captured by billions of users worldwide is invaluable. With the emergence of big data, companies are able to track user behavior and market trends.