Haley Gong – Medium

Haley Gong

Haley Gong

2017 China KOL report: here’s what you need to know

The KOL market in China is massive — not only in terms of revenue, but also the tremendous number of influencers available for brands home…

Jun 2, 2017

2017 China KOL report: here’s what you need to know

Jun 2, 2017

Haley Gong

Dissecting the mind of millennials in China

Understanding the post 90’s consumers are important for many brands in this country, especially for online retailers. According to a study…

May 24, 2017

Dissecting the mind of millennials in China

May 24, 2017

Haley Gong

B2B marketers, wondering the right email strategy?

Last week at the B2B marketing forum, Jay Xie, General Manager of Webpower China shared insights on engaging Chinese audience through email…

May 17, 2017

B2B marketers, wondering the right email strategy?

May 17, 2017

Haley Gong

How to empower your marketing campaign with QR code?

Wechat mini app has been a heated topic last week in China. One of the magical things about this new product is the use of ‘parameterized…

May 10, 2017

How to empower your marketing campaign with QR code?

May 10, 2017

Haley Gong

Cross-border ecommerce in China at a glance

We a living the best era for cross border ecommerce in China (CBEC). Dispensable income has been increasing; the (upper) middle class are…

May 4, 2017

Cross-border ecommerce in China at a glance

May 4, 2017

Haley Gong

Neuromarketing: the brain never lies

Marketing is all about digging into the mind of consumers. What color they like? What flavor they want? How to make them think of my brand…

May 3, 2017

Neuromarketing: the brain never lies

May 3, 2017

Haley Gong

2016 China email & SMS marketing report

Do you know how to measure your email/SMS campaign in China?

Apr 26, 2017

2016 China email & SMS marketing report

Apr 26, 2017

Haley Gong

How to create a killer SMS campaign in China

Text message is one of the most direct and effective way to engage Chinese consumers. However, having your messages stand out among…

Apr 13, 2017

How to create a killer SMS campaign in China

Apr 13, 2017

Haley Gong

How can brands benefit from people’s breakup?

If brands are able to make money from the Valentine’s Day, they can do so from people’s breakup as well. Earlier this year, Facebook…

Apr 6, 2017

How can brands benefit from people’s breakup?

Apr 6, 2017

Haley Gong

Relevant email marketing begins with knowing your customers

Source: Webpower blog.

Mar 27, 2017

Relevant email marketing begins with knowing your customers

Mar 27, 2017

Haley Gong

Haley Gong

International Marketing Executive at Webpower Asia. Help reach and engage consumers in China through email, SMS and mobile. (www.webpowerasia.com)

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