Haley Gong2017 China KOL report: here’s what you need to knowThe KOL market in China is massive — not only in terms of revenue, but also the tremendous number of influencers available for brands home…Jun 2, 2017Jun 2, 2017
Haley GongDissecting the mind of millennials in ChinaUnderstanding the post 90’s consumers are important for many brands in this country, especially for online retailers. According to a study…May 24, 2017May 24, 2017
Haley GongB2B marketers, wondering the right email strategy?Last week at the B2B marketing forum, Jay Xie, General Manager of Webpower China shared insights on engaging Chinese audience through email…May 17, 2017May 17, 2017
Haley GongHow to empower your marketing campaign with QR code?Wechat mini app has been a heated topic last week in China. One of the magical things about this new product is the use of ‘parameterized…May 10, 2017May 10, 2017
Haley GongCross-border ecommerce in China at a glanceWe a living the best era for cross border ecommerce in China (CBEC). Dispensable income has been increasing; the (upper) middle class are…May 4, 20171May 4, 20171
Haley GongNeuromarketing: the brain never liesMarketing is all about digging into the mind of consumers. What color they like? What flavor they want? How to make them think of my brand…May 3, 2017May 3, 2017
Haley Gong2016 China email & SMS marketing reportDo you know how to measure your email/SMS campaign in China?Apr 26, 2017Apr 26, 2017
Haley GongHow to create a killer SMS campaign in ChinaText message is one of the most direct and effective way to engage Chinese consumers. However, having your messages stand out among…Apr 13, 2017Apr 13, 2017
Haley GongHow can brands benefit from people’s breakup?If brands are able to make money from the Valentine’s Day, they can do so from people’s breakup as well. Earlier this year, Facebook…Apr 6, 2017Apr 6, 2017
Haley GongRelevant email marketing begins with knowing your customersSource: Webpower blog.Mar 27, 2017Mar 27, 2017