There is a mythology that online fundraising just happens — it doesn’t. Any serious online fundraising program requires meaningful upfront investments: list building, community development, etc. For example, from a fundraising perspective, the RNC made significant investments in 2015 to build a new, larger email list. The Trump campaign and the RNC made these investments and were rewarded with an incredible return. By conservative estimates, the RNC raised over $250 million in a few short months online — that’s over $1.6 million per day, from grassroots donors across the country.