Halliday is building the Commerce Automation Network to enable any developer to connect their modular chain to commerce. Halliday saves you thousands of engineering hours with a unified interface and architecture and grows your volume by empowering users to spend, manage, and transact with ease.
Halliday makes powerful user journeys on modular chains possible:
- Day one access to on and off-ramps, enabling users to purchase native tokens without the friction of myriad bridge and DEX interactions.
- Swap from any chain to any token, allowing users to bring their existing balances to your modular chain.
- Purchase an NFT with one or more balances that may reside on different networks with a simple, one-click modal to power seamless mints.
These are just a few of many commerce workflows that the Halliday network provides.
Blockchain Commerce is Incomplete
Blockchain commerce, as we define it, refers to the exchange of goods or services facilitated by transactions on blockchain networks. One-click purchases on the blockchain — as we know them in Web2 — do not exist. As hundreds of new blockchains launch, each of them needs to be plugged into payment rails. The vast majority of these blockchains don’t support native onramps or have tokens traded on centralized exchanges, and many blockchains have unique gas tokens which must be acquired before transacting.
As blockchains have grown in popularity, execution has been fragmented to keep up with demand. Bridges enable data transfer between chains, but don’t address the cumbersome user experience of commerce: users have to handle gas, bridging, swapping, and retries all by themselves. Composability is unwieldy, resulting in multiple steps that leads to churned users and lost economic activity.
Commerce on the Blockchain is too Complex
If it is too complex for users to transact with applications, the ecosystem won’t grow. Yet currently, for the average user, it is prohibitively difficult to:
- Spend one dollar on a new modular chain. To spend a single dollar on a new DeFi protocol or an onchain game, users must overcome critical churn points such as acquiring gas tokens across networks, using a DEX, discovering and interacting with a bridge, etc.
- Spend balances across two or more chains to buy an NFT on a new chain. There exists a range of path-dependent options and steps required to make this happen. Each token a user wants to spend as part of the purchase potentially requires a unique set of bridges, DEXs, network interactions, and gas fee tokens.
- Spend on a recurring basis. Recurring payments demand that users repeatedly manage conversions, reserves, and routes as they move across chains. This is all manual work that need not be surfaced to users.
On top of the fundamental user challenges, the tooling and servicing around blockchain commerce simply does not support developers. Instead of working on their businesses, developers build integrations for countless services and protocols. This results in thousands of lost hours that could have been spent on their core product.
The Commerce Automation Network
The Halliday network is designed to coordinate and task solvers to carry out economic workflows, enabling commerce on the blockchain through enhanced user experience, developer experience, and a first-of-its-kind computing model designed for automated workloads.
Enabling Commerce through User Experience
- Streamlined user experience. The network offers users one-click commerce flows, empowering users to spend, manage, and transact easily.
- Multi-token processing. Developers can accept payments in any token from any blockchain, with settlements in the token of their choice. For example, USDC payments can be processed using Ethereum, Solana, and Bitcoin as input.
- Global payments. With the Halliday network, developers can accept any payment method from anywhere around the globe and convert it to a token of choice for payment of services. This includes credit cards, debit cards, ACH, and centralized exchange balances. Furthermore, partner on and off ramps are already available on the network.
Enabling Commerce through Developer Experience
- Ecosystem of automations to grow your TVL. Build knowing that an ecosystem of protocol participants are working day and night to reduce the friction of blockchain commerce to zero, raising your platform’s TVL and volume.
- Save time. Developers no longer need to keep up with the countless chains launched, establishing new routes and protocol integrations for each. In the Halliday network, experts are building solvers that integrate and automate the latest value-add services for developers and users in real-time.
- Uniform interface. Developers can write automations once and execute them on or across any number of networks, irrespective of idiosyncratic VMs, DEXs, bridges, etc. Halliday is a system designed from the ground up for the multi-chain world, alleviating the need for developers to change their code when new routes and financial services become available.
Enabling Commerce through Solver Experience
- Permissionless network participation. Halliday is a permissionless network that enables anyone to run their own solver to help users and developers connect to commerce.
- Build a scalable business. Bid for tasks and earn fees as a reward for completing work reliably and on time.
The Halliday network combines an intentional declarative programming framework with an auction system for solver task scheduling. After taking on a task, solvers are crypto-economically required to complete the intended outcome.
Solvers search for routes, construct paths, execute contract calls, and orchestrate protocol interactions on behalf of users. They stitch together multiple services, retry in the case of failure, handle gas payments, and tap into users’ balances regardless of the chain they live on.
Halliday has already built the first developer platform on top of the network: a fully-managed orchestration service, embedded checkout components, and a dashboard all of which combine to power commerce automation. The platform helps appchain developers convert users, making it easier than ever for users to spend their first dollar or token on an appchain.
A New Computing Paradigm for Programmable Commerce
Automations that run on the Halliday Proof-of-Stake network are programmed with a novel declarative computing paradigm, purpose-built to handle cross-chain and/or cross-block asynchronous execution. The system is a uniform interface for workflows across heterogeneous blockchain networks, invariant to the underlying virtual machine, bridge connectivity, or deployed smart contracts.
Halliday can be used to run many asynchronous computations, including single-chain multi-block automations, such as recurring/scheduled actions, and multi-chain, multi-block programs like a cross-chain protocol interaction that includes an intermediate swap and gas token acquisition. The ordering and the outcome of asynchronous computations are guaranteed, irrespective of whether one or one hundred networks are interacted with.
The Halliday system already powers real-world use cases and serves as a computing model for the advent of modular chains and increasingly sophisticated intelligent systems. Using Halliday, users can onramp to a new appchain, buy an NFT using five balances spread across five chains, or schedule a recurring deposit into a staking protocol based on data in an oracle event by simply submitting a declaration of the intended outcome to the network.
Powered by AI
The Commerce Automation Network functions as a programmable commerce layer, where automations can be carried out by procedural, AI, or human-in-the-loop systems.
As autonomous systems mature and the AI platform shift materializes, we believe much of modern software will be abstracted away by chat interfaces (i.e ChatGPT, Perplexity, Claude, etc.) and intelligent tooling featuring co-pilots (i.e. GitHub Co-Pilot, Google Gemini, etc.). The blockchain will be no different. We envision thousands of co-pilots interacting with networks, automating cumbersome tasks, and driving economic activity. Halliday provides a platform to coordinate such systems, providing a way for users to run and program trustless commerce automations.
About Halliday
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Halliday connects your appchain to commerce. We understand the critical hurdle of getting users to make their first purchase. That’s why we offer a comprehensive solution that streamlines onboarding and simplifies asset acquisition. Our Commerce Layer allows users to seamlessly acquire and manage any asset on your chain with just a single click, creating a frictionless user experience.
Backed by a16z and #Hashed, we have partnered with prominent developers such as DeFi Kingdoms, Shrapnel, and Ancient8. Our team comes from Stanford, Harvard, and Carnegie Mellon, and has years of experience at the most recognized Web2 and Web3 brands in the world, including Meta, Netflix, Compound, Matter Labs and more.
