You can’t listen with your head in the sand.
If you are in company leadership, or a senior sales/marketing role, read on. This post is for you.
I was told early in my sales career, that we are born with two ears and one mouth for a reason. If we are going to provide value for our prospects, clients (or anyone), we need to take time to understand the situation they are currently in.
If you have a vested interest in how new business is acquired for your company, you should take time to read my friend Pete’s recent blog post on active listening.
It will change the way your communicate in business, and maybe (even hopefully, if you really tackle this skill in your own work) in everyday situations.
If you can learn to truly listen, and stop “presenting” your features and benefits, you will be at least a stone’s throw ahead of your competition.
Heres that link one more time: The-Ultimate-Guide-to-Active-Listening: How-to-Earn-Trust-Using-Your-Ears
Go on now… read it.
—
Chris Handy is a keynote speaker, consultant & coach who aligns sales and marketing objectives behind corporate strategy so that every departmental decision furthers those strategic goals.
He is also founder of Thinkhandy, an inbound marketing and sales consultancy dedicated to generating qualified prospects, creating demand and developing their client’s sales toolkit.