Traditional loyalty programs for brands are stale, boring, or nonexistent. When designing a new loyalty program from the ground up, the qualities of the program and how it makes customers feel must be ingrained in its design. A helpful question to ask is, “Where do loyalty programs fall short?” Typically…

When we talk to brands, the first question we get asked is: How is a web3-powered membership program different from a typical membership program? At Hang, we see two core unlocks that are otherwise nearly impossible without the use of NFTs for loyalty: composability and interoperability. What are composability and interoperability? Composability is the ability…

What is a brand? Historically, it’s been a particular identity or image regarded as an asset — an intangible concept that helps people identify a company, product or individual. However, in an era of increased connectivity with abundance of information and smarter consumers, brands are no longer something that helps…

At Hang, we enable brands to create bespoke NFT-powered membership and loyalty programs. Now, bear with me — when you hear the word NFT, you probably immediately think of expensive monkey pictures and Ponzi schemes. NFTs have (rightfully so) gotten a bad rap in the past few years. Before we…

The secret’s out. Loyalty programs are hotter than ever, as it’s never been more important to both retain and increase the lifetime value of customers. Earlier this week, Delta and Starbucks (brands with two of the biggest loyalty programs in the world) announced a major loyalty partnership to connect their…

The era of the 10,000 piece, $500 PFP-style NFT collection is over. Let’s start with some history. The “artificial scarcity” model of NFT drops originated from the early days of web3, when pioneering brands had to bootstrap their way to delivering product. Back then, the concept of an NFT was new. A 10,000 piece collection priced at 0.1 ETH apiece made sense…

News flash: customer acquisition costs are skyrocketing. From iOS privacy changes to increased CPMs across platforms, it has never been more expensive to acquire customers. So if you can’t lower your CAC, what can you do? Let’s take a look at the core metric that drives every consumer-facing business: LTV:CAC. …

This piece was published on July 14th, 2022. Announcing our $16M Series A led by Paradigm Today, we are excited to officially announce the launch of Hang, the first Web3-powered membership platform that supercharges loyalty and reinvents how brands interact with their customers. At Hang, we believe the future doesn’t have to be one in which we are…