Guidelines for Implementing Social Media
If done right, integrating social media into a website is a well worth endeavor. The website should be independent from the social media in an implementation point of view but seamless to the user. The social media might fail to load or the user may not have the social media available in their country. So the site should be fully functional in the absence of social media.
The branding on the social media should be consistent across all platforms in the likely event more than one social media is used. Use customer market research to find social media platforms that the user uses and work well for the site. Selecting fewer platforms and posting higher quality content is a better choice than supporting them all. Make posts often so your page does not be come stale.
Content posted to social media should be relevant to the business and already existing content to be shown on the web page should be filtered by hashtags or other means. Posts from social media should be shown by newest first with an age restriction of days so the content is always fresh. Posts with more likes can have a longer life and more air time in carousels.
All posts made by the company should be appropriate and professional. Correct spelling and grammar is a must. Additional time should be set aside for answering customer questions and engaging with the community.
Social media plugins should use valid and protected API keys that are owned by the company. All accounts should have unique passwords with two factor auth. Employees posting from the company account should be given restricted permission accounts while the superuser account is kept safe.