4 Reasons Your Business Needs to Start Experiential Marketing
Increase brand loyalty by using experimental marketing to reconnect with your customers and retain their awareness.
Branch out from traditional forms of advertising and try experimental marketing. It offers a two-way conversation between you and the customer. Don’t just talk at them with advertising slogans; get them to talk back by providing experiences that allow them to meet the people behind the brand. This level of interaction forms a stronger emotional connection to help improve brand loyalty.
1. Manage Initial Risk to Reap Serious Rewards
Experimental marketing for some can feel like a risk, trying something different with customers could backfire. But with any level of risk there is always a level of reward available. Embracing experimental marketing can capture customers’ imaginations, reignite their love of the brand which ultimately helps you grow your brand.
This Econsultancy article outlines a few examples of brands that have taken the risk and how that risk paid off: check it out here.
Experimental marketing can help portray your brand as innovative, exciting and unique. An example of this is, is hosting an event with a range of props.
2. Experential Marketing’s Use of Props Add Brand Value
Marketing event props provide an outlet for your customers to interact with your brand directly by either engaging with staff at the event, or participating in brand themed activities. Marketing or event props can include graffiti walls, photo booths or food & drink classes.
Encouraging your customers to engage with your props can organically increase social sharing at the event which will help spread your brand’s awareness across a wider audience.
If you have considered hiring props for a corporate party — get in touch with Harry here at Harry & Edge . With years’ experience in experiential marketing, we’ve seen it all, and have a whole host of props available.
3. Market Straight to the People that Matter to Your Business
Experimental marketing offers the chance to pick a more refined audience. For example, when planning a print or TV advert, you want to talk to a whole range of people, but if you’re planning an intimate event, you can refine your audience significantly. Ideal if you want to launch a new product or unveil a rebrand.
You can hand pick your guests, and select the ones you believe will interact best with your brand and make the most of any props you hire. This excellent Guardian article outlines how experimental marketing helps launch products and quickly measure their success rates.
4. Build Serious Trust with Your Brand Experience
Getting customers involved with product launches or a brand campaign helps them feel more connected to the brand and therefor trust the brand more. Traditional forms of advertising messages can feel distant to the end customer, but the concentrated targeting of experimental marketing can help strengthen those messages.
Making your customers feel like they are being spoken to at a one-to-one level will encourage them to listen to what you are saying and ultimately trust what you are saying as it gives them the opportunity to talk back and provide feedback.
Customers are getting increasingly savvy and their priorities are changing. They want to be involved with the brand and be part of something new. Launching a new product is the perfect opportunity to try experimental marketing. Hiring a photo-booth at a launch can encourage customers to have photos with said product, which helps you portray genuine excitement towards the product from the end users. Experimental marketing provides the level of interaction and excitement that customers are craving.
For the best advice to surprise and engage customers just get in touch to see what’s best for you and your brand.