E-commerce Cart Abandonment & Re-Marketing — How to Drive it?
based on an average of 500 leading global brands for Apr to June’2018, key cart abandonment rates.
Travel at a highest of 81% while retail at 74%
For email marketing — finance with highest conversion rate at 6.6% & open rates at 56%
The average global cart abandonment rate for Q2 2018 was 75.4%
Cart abandonment rates are highest for travel sites (81.8%) and lowest for fashion retailers (71.5%)