Hot Topics - 14/09/2018

I/ Group Information

NEW BUSINESS:

Molson Coors has appointed Havas as its creative agency in the UK. Havas will now manage advertising, PR, customer marketing, sponsorship and activation duties across Coors Light, Staropramen, Blue Moon and Pravha.

Havas China has won the offline/traditional media planning and buying assignment for China Telecom Group Co., Ltd.

Havas Media has won the integrated media duties for Oyo. The account will be handled out of the agency’s Gurgaon office.

Havas North America is creating its first formal specialized in-house team after winning Rite Aid’s AOR account. The account will be run out of the agency’s New York office.

Avis Budget Group has appointed Red Agency to its public relations account in Australia and New Zealand.

Singapore based jewellery firm, Poh Heng, has appointment Havas & Arena Media to carry out strategic creative, social and media duties following a pitch.

The National Heart Foundation has selected Host/Havas as its new creative agency following a competitive pitch.

BETC is one of a selection of agencies chosen by EDF for its on and offline advertising.

Havas Media Group Australia has announced a series of significant client wins in the fashion, FMCG and pharmaceutical industries.

Red Agency has announced six new business wins for its Brisbane office.

APPOINTMENTS / DEPARTURES:

Havas has appointed Ryuji Mitsuishi Banderas as Managing Director Japan and promoted Stephen Cox to Vice Chairman North Asia.

James Wright has been named global chairman, Havas PR Collective, and chief executive officer of Havas PR North America. He is currently group chief executive officer of Red Agency Australia, and responsible for Havas-owned PR agencies across the Asia-Pacific region. He also serves as chief commercial officer for Havas Group Australia/New Zealand.

Havas Singapore has restructured its leadership and promoted Valerie Madon and Jacqui Lim.

Havas Media New York has appointed Katerina Sudit as its president.

Havas Media Group Spain has appointed Cristina Jiménez-Herrera as Director of Proximia España.

BETC London has appointed Nick Docherty to serve as its head of strategy. He joins from Wieden+Kennedy New York.

René Baquero has been appointed Creative Director of Havas Colombia.

Arun Saha has been appointed Director of Marketing & Communications for Havas in APAC.

One Green Bean has today announced Claire Salvetti has been promoted to the role of CEO, succeeding Carl Ratcliff who stepped down from his role

The chief creative officer of Host/Havas, Darren Spiller, has left the agency.

AWARDS / RANKINGS:

Host/Havas has ranked in as #1 agency in Asia-Pacific and #7 globally by the Cannes Lions International Festival of Creativity in its annual Global Creativity Report.

Host/Havas has won Grand Prix of the Year for the ‘Palau Pledge’ campaign at AD STARS 2018. The agency also won the Grand Prix for Direct and the Grand Prix for Media.

Havas Media Argentina is ranked in the top 3 of the latest Recma report.

NETWORK, SUBSIDIARIES, AFFILIATES, JOINT-VENTURES, BUSINESS DEVELOPMENTS:

Havas Group has invested in independent multicultural shop agency Republica. The Miami-based agency will become Republica Havas and sit under Havas Creative North America.

Havas Group has acquired Catchi, a digital conversion rate optimisation specialist across Australia and New Zealand.

Indonesian PR agency, Image Dynamics, has joined Havas Village Jakarta as part of an affiliate partnership agreement.

Red Agency has launched the REDefining Influence’ programme to enhance its position as Australia’s go-to influencer marketing experts.

II/ The Competition

NEW BUSINESS:

Mars has concluded its global media review by consolidating all of its media planning and buying with GroupM. Until now, the company has operated a three-agency approach working with GroupM, Starcom and OMD.

Lenovo has chosen a dedicated unit of Publicis Media directed by Performics and Spark Foundry to handle all its global media strategy, planning and buying duties across the Americas, Asia Pacific and Europe, the Middle East and Africa following a review.

Cathay Pacific has ended its 25-year relationship with McCann Worldgroup and handed its creative and media duties to Publicis Groupe and VCCP.

Alibaba has appointed MediaCom to manage its overseas media strategy and buying as it continues its international expansion.

Lifestyle brand, Arttd’inox has appointed Publicis India as its creative agency after a multi-agency pitch which saw more than three agencies vying for the account.

NETWORK, SUBSIDIARIES, AFFILIATES, JOINT-VENTURES, BUSINESS DEVELOPMENTS:

Publicis Communications has acquired One Digital in Brazil.

WPP has bought Indian mobile marketing agency Madhouse.

Publicis Communications has launched entertainment and marketing unit, Publicis Entertainment, in India. The unit will look after brand integrations for film and television series, IP creations, partnerships between brands and clients, and celebrity management.

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