Josh SapienzaMaslow’s HammerYou may have heard of The “Law of the Instrument” or “Maslow’s Hammer”.Apr 20, 2017Apr 20, 2017
Josh SapienzaTHE BASIC TENET OF HOSPITALITYWhenever presented with a service related issue or dilemma by a member of my staff, one of the first questions I’d ask is: “What’s the…Apr 12, 2017Apr 12, 2017
Josh SapienzaPay to Play: The Elimination of Organic Reach & The Reinvention of SocialOrganic Reach: It’s the number of people who receive your message for free via unpaid distribution…and it ain’t what it used to be.Mar 31, 2017Mar 31, 2017
Josh SapienzaHow To Catch A MillennialI am continually encountering “helpful tips on how to reach Millennials”-style articles like this one recently shared on entrepreneur.com…Mar 26, 2017Mar 26, 2017
Josh SapienzaCan Personal Media Coexist with Social Media?Anyone managing a social media account (or accounts) has heard that “A successful marketing campaign requires reaching your audience with…Mar 26, 2017Mar 26, 2017
Josh SapienzaWhat’s a “Like” Really Worth?If you’ve existed for a while, and even have dared to use the internet, chances are you are familiar with narcissistic features like the…Sep 4, 2016Sep 4, 2016