With photography by Ben Norman
We have worked out of our NoMad (North of Madison Square Park) neighborhood office in New York City for the past dozen years. During that time, the area has repped its rich legacy of history and architecture amid an electrifying resurgence.
Today, NoMad is home to an array of industries, and boasts a fusion of boutique and prominent retail, premier restaurants, top hospitality, green space and nightlife. It’s become a hub for firms both within and surrounding its borders, and we’re proud to be a long-standing part of NoMad’s tremendous magic.
Throughout our tenure in the neighborhood, we’ve zigzagged all over the area, come to know and love NoMad establishments, and made local friends along the way.
We are members of The Ned NoMad, which includes a private members’ club and a private events floor, and we frequently host our clients there.
The Hayden5 NoMad office shares the same block as Patent Coffee, which quietly houses speakeasy cocktail bar Patent Pending, along with the historical Radio Wave Building where inventor Nikola Tesla once lived, and Oscar Wilde bar. And we are just a stone’s throw away from our friends at Christina Tosi’s New York City flagship Milk Bar.
Our view directly across the street is indie entertainment company A24’s office. And we share a building with our friend Chef Daniel Humm and his restaurant group Make It Nice, the hospitality firm behind Eleven Madison Park.
We’ve had the pleasure of collaborating with them on many projects, including most recently on a video featuring Eleven Madison Home.
Back in 2010, the rectangular neighborhood was still mostly lined with small wholesale businesses that sold tee-shirts, luggage, perfumes, handbags and other goods across local storefronts. (Some of those businesses are still living in NoMad until today.)
But NoMad has long been an area that attracted production companies — during the mid-aughts and early 2010s, it was a neighborhood that was known for having affordable shooting spaces.
When Hayden5 first took over the sixth floor of 22 West 27th Street — it was a simple 5,000-square-foot loft abound with lights, cameras and wires.
“It wasn’t built out, it was just a shell, and we were beyond thrilled,” Hayden5 Co-Founder and CEO Milos Silber said.
But over time, the office, known as the Hayden5 NoMad Loft, continually transformed alongside Hayden5 and the NoMad enclave itself.
According to Milos, projects to revamp the space began with a venture to overhaul the entire floor’s electrical system.
Later, the company engaged in large-scale renovations that added multi-colored, rustic wood accent walls across the office and gave the space brand new floors.
These days, Hayden5’s NoMad office comfortably seats dozens of staff across several company departments throughout the Loft. The space’s wide studio area is still regularly utilized for events and meetings.
When it came to grabbing the space 12 years ago, location was top of mind for Hayden5.
“What we loved about it besides the space was that the location is amazing,” Milos said. “And I think our landlords are really nice people, they took a chance on us when we were 23 years old, and have been amazing partners during our entire stay there.”
Beyond Hayden5’s enduring New York City office is a fast-paced, diverse and historic neighborhood that has forever served as the nexus for many close by areas. It’s bells and whistles — like those of our own Hayden5 NoMad Loft — have evolved over time, but its charm is as old as time.
