Influencer marketing and the quest for authenticityIn the last decade, how we define influence and influencers has changed beyond recognition. Gone are the days when influence was determined…Jul 18, 2017Jul 18, 2017
Published inHaygarth OpinionSeizing the opportunity with the Internet of ThingsWe’ve (nearly!) finished renovating our house, and decided this would be the perfect chance to fill it with smart technology to make our…Jul 5, 2017Jul 5, 2017
Published inHaygarth OpinionMove over millennials, it’s time to talk about Gen ZMillennials, like me, are old news — there are some new kids on the block. By 2020 it’s estimated that the teenagers of today will be the…Jun 22, 2017Jun 22, 2017
Published inHaygarth OpinionTom Hardy and other ways to talk to mumsMums talk. And as a mum I can vouch for that. We chat in the playground, over coffee, on social media during night feeds and even on rare…May 18, 2017May 18, 2017
Published inHaygarth OpinionPink is for girls, blue is for boys…or is it?How does gender affect how retailers speak to consumers? Gender has always played a part in shaping how retailers speak to consumers…May 2, 2017May 2, 2017
Published inHaygarth OpinionCo-Creation & Craft in the Retail EnvironmentHe was stood in a multi-coloured paint-smeared apron overseeing the creation of another original piece, oblivious to the small crowd…Apr 25, 2017Apr 25, 2017
Published inHaygarth OpinionAgency Diversity: the key to unlocking the growth clients are looking forThere are 18 countries in the world where husbands can dictate whether or not their wives are allowed to work. When reading a statistic…Apr 12, 2017Apr 12, 2017
Published inHaygarth OpinionFeeding a MillennialMillennials or self-proclaimed “foodies” centre their lifestyle on socialising, wellbeing, and most importantly, food. Unlike earlier…Mar 29, 2017Mar 29, 2017
Published inHaygarth OpinionSTAYING AHEAD: HOW THE US IS LEADING THE WAY FOR UK RETAILERSDuring a recent trip to the USA, one thing I noticed is how good the place is at getting you to part with money. Whether it’s an incessant…Mar 16, 2017Mar 16, 2017
Published inHaygarth OpinionIn the market for a new car purchase? Why not Shazam it?I remember when Shazam first popped up on my radar, spoken as someone who can never, ever remember songs or artists, I swore by this…Dec 14, 2016Dec 14, 2016
