Week 2: Project research & target market

This blog post is all based on my progress so far. I have completed my final essay proposal draft which can be found on Github My next step is to gather research on my target market, user personas, and interview questions for audience.

Target Market

My last session speaking with Chris, we discussed who my target audience was and who I was designing my e-book for. I feel like this needs to be explored and discussed in more detail as I feel i’m still unsure the exact age range.

Around 10,000 new children’s titles are published in the UK every year therefore I need to take into account that I am designing an ebook for a very strong competitive market.

Younger fiction- This area of publishing may present opportunities for the new writer. It covers stories written for the post-picture book stage, when children are reading their first whole novels. Texts vary in length and complexity, depending on the age and fluency of the reader, but tend to be between 1000 and 6000 words long.

I feel this is the route I will be heading down, more of a visual picture book and . My challenge will be satisfying the parents who make the buying decisions but also entertaining the children who are their own target audience.

As I am designing for kids with autism, my target market age will be 4–8. I will be designing for more on a younger audience as I feel I need to target autistic children when they are young as this is when they need to about informed about situations that they will find very scary and this should be addressed at a young age.

User Personas

User personas are extremely useful and will help me understand my users needs, experiences, behaviours and goals. I am planning on making 3 personas 1 for the child themselves, one for the parents and a persona for a health care assistant/educator. These will be uploaded once they are complete and ready to go!

Market research

In any research it is so important to know your competitors and what is already out there. Market research can help to reveal key aspects of the competitors’ products, services, marketing strategies, and target audience.

I am now going to talk about some books I have found that I feel will be similar to the final e-book I will be creating.

The way I feel-

This book is one of the most popular children’s book, now with 1.2 million copies in print. Praised by parents, who say it’s especially valuable when getting children to talk about the day’s triumphs and troubles, and by professionals, who use it in pediatric clinics and with the developmentally disabled and emotionally troubled. Janan Cain’s kids ooze anger and bounce with excitement as they teach the words for emotions. This award-winning, full-color book comes in two editions.

Mr Men

Mr. Men is a series of 49 children’s books by British author Roger Hargreaves commencing in 1971. Each book introduced a different shaped/designed character and his/her single dominant personality to convey a simple moral lesson. I love this idea as research shows autistic children relate more to inanimate objects.

I feel this idea was extremely well thought out and I would love to take certain aspects from these character designs. I love how the shape of the character represents their personality.

Dumb ways to die

Dumb Ways to Die is an Australian public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The characters are fun, visual and well thought out. I love the shapes of them and how each character tells a story.

Welcome to Off We Go! Interactive

Off We Go!’s goal is to improve the quality of life of all children, particularly those with special needs, and their families and to promote inclusion of everyone in day to day activities.

The Off We Go! Story

My name is Avril Webster. I am married to Robert and we live in Limerick, Ireland. We have 3 children; Stephen, Michael and Rachel. Stephen has a rare chromosomal disorder.

Here in this YouTube video taken at the book launch of the first 6 books in the Off We Go! series in O’Mahony’s Limerick, in October 2007, I describe the story behind the books.


Each interactive book is designed to help the child understand what noises and objects they will encounter in their visit.

Interview questions

To find out more primary research I designed interview questions to hand out to the parents of the children. I feel I can learn a lot more from the parents as they live and deal with situations I will be writing about everyday of their lives.

To do list next:

  • Complete user personas
  • Start wireframes
  • Start character sketches
  • Think of branding and names for project
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