Hi Eric,

Kuvee is brilliant. I see opportunities for UX improvments IRL all around me. What’s really fascinating is that sometimes, making the UI better doesn’t make the UX better. Weird, huh? Here’s what I mean.

I go to this brunch place near my house and recently they changed their Sugar in the Raw UX.

It used to come in those brown paper pockets, which I would rip up, pour two in my latte and take my first sip of coffee thus ushering two days of relaxation.

Recently, they made the UI better. They’ve placed their Sugar in the Raw in the large sugar container made of glass you usualy see at diners. The UI is better. I don’t need to rip anything up, I don’t have to split the work in two, all I have to do is pour. But the UX is NOT better.

For me it was a ritual. I liked doing “more work” in that situation. We’ve moved to a different brunch place since.

Businesses have to be extremly cognizant of UX. When everything is a commodity then experience is king.