is about, and w…that. But to do so (as Saunders so masterfully demonstrates), you must know beyond a shred of doubt exactly what the story is about, and who it is for.
If you’re not accustomed to thinking of your brand as an experience that is communicated through storytelling, you might think social media as an end, instead of a means. But social media is only that: A means …
For a brand, storytelling is the most authentic and relevant way to communicate who you are and what you offer.