‘Community Composability’ — the bridge from Web2 to Web3
Web 3.0 is undoubtedly going to be bright in the future. But just like much of other great inventions in the past, it is going through its hard early adoption time. Remember what we predicted about the internet in the late 2000.
The closest version of the web that we are familiar with and exploiting it daily is Web2.0. Attaching with it is a bunch of business and marketing tools, strategies, usages, etc, one of them is Community Composability aka affiliate-project, which is believed to become the bridge to connect complex technical Web3.0 to an ordinary cooperate tool for Web2.0 users.
Take a look at this case, the social media platforms that everyone all over the world is using every day, hour, and minute, the huge names, all that apps provide users free (or not) options and tools allowing them to create, structure, decorate and upload that content. Who owns it? Users, we even experience online “fights” about “A posted a B’s picture without asking the author”. But who gets benefits from it? It’s doubtful that everyone in the world works for one of those tech giants. This is what happening in Web2.0 and we, unfortunately, get used to it, too used to it that we hardly believe that we can get paid for every user out of what we’ve created. “Someone should pay me for all the laughs as they are looking at my 10 years-old make-up”.
On the other hand, the definition of an affiliate project is more approachable for everyone. It is also sad that people can be familiar with someone else getting paid for the orders rather than the business owner. Anyway, the concept of cooperation exploiting online influencing is sharing a bit common with Web3.0’s community composability model. And this is exactly the bridge we are looking for to familiarize Web2.0 users and their onboarding to a new era. Communities are core to the success of any crypto project. But it’s important to understand that composability isn’t just a crypto concept or even a software concept. It leads to the formation of new or stronger connections between fellow fans or creators and their followers in every field you can think of. Broadly speaking, a community is a group of people who come together over a shared interest or identity. If we can build consumer crypto products that meet web2.0 where they are, instead of asking them to adopt a new behavior, wouldn’t they be more likely to explore web3.0? Imagine rewarding the top verified reviewers from Yelp, DoorDash, UberEats, and Foursquare with a $MICHELIN token to kickstart a trusted web3 food community, which would onboard users who care more about exploring new restaurants than, say, buying an NFT.
So far, it is NFTs or tokens trading is now the main course in Web3.0’s menu, and it does. But it is not necessarily the only way for anyone who wants to become a user, especially when Web3.0 needs an opportunity to expand beyond the earliest adopters. They should be shown how meaningful community-owned products are with an understandable entrance or at least make the entrance in the present tense.
