Hectagon Investment Research: Fanzee

We introduced to you the first project for a community pool in the private round, Fanzee, a TON-blockchain fan engagement platform that helps sports and entertainment organizations directly engage with their fans through advanced gamification mechanics.

This article is mainly focused on our findings and research about Fanzee, which helps you a better understanding of Fanzee and its token $FNZ.

Introduction

Fanzee is a web3 fan engagement platform that help sports and entertainment organizations directly engage with their fans through immersive fan journeys powered by advanced gamification mechanics.

The overall sports industry is estimated to be valued at 500 billion USD, among that 50 billion USD+ in terms of sports & esports merchandise value.

Key problems in this market:

• Current web3 solutions focus on building their stand-alone platforms without direct interaction between sports and entertainment entities and their fans leading to low adoption of digital assets. Current digital assets are not backed by the underlying utility which is valuable to the average sports fan.

How Fanzee tackles these problems:

• Provide a 360-degree fan engagement solution through a platform that fosters direct interaction between sports and entertainment entities and their fans by means of gamified fan journeys backed by various digital assets and money can't buy experiences.
• Build a unified fans ecosystem, so we involve clubs and federations community that use our software to cross-engage throughout the platform. Our revenue is transaction-based, we charge 20% for each item sold throughout the platform (NFT/club tokens/interactive tickets etc).

Traction/Metrics/Financial

How Fanzee makes money:

Fanzee takes commissions on each transaction in the ecosystem. They charge 20% on any digital asset sold.

Traction:

• Preseed: Leaded by TONcoin.fund, (backed by Huobi Incubator and KuCoin Ventures) and FS Labs. Supported by MEXC Global, VLG Digital, Orbs, 3Commas Capital, Hexit Capital, and others.
• Product:
• Marketplace with social features where users can compete, collaborate, and create fan clubs and guilds for social gaming. Fanzee marketplace will also promote social commerce and p2p trading.
• An embedded CRM system for our partners that will provide them with an in-depth digital profile of clubs’ fans and use those valuable insights to shape their offerings and sponsor interests.
• Keep onboarding esport agencies & artists. Goal: onboarding over 50 clubs by the end of the year.
• Web app: https:/app.fanz.ee/
• Club: https://pafos.app.fanz.ee/
• Organic communities: English & Russian

Team:

Fanzee consists of 13 co-founders, 25 full-time, 10 part-time who are dedicated to their project.

They are a global team, headquartered in London where the CEO is placed.

Key personnel:

Ajay Jojo | CEO, LinkedIn

• Entrepreneur, Educator, Football Coach, and Mentor
• 9 years of experience in building social intervention programs through football impacting over 4000 children
• University of Cambridge: Judge Business School MBA
• Teach for India Alum

Coco Zheng | Strategic advisory, LinkedIn

• Partner at Geekcartel, ex Huobi Capital & Operations, ex Binance BD Lead, ex MEXC Venture Partner

Anthony Bryantsev | CTO & CPO, LinkedIn

• Experienced tech-professional with decades of extensive technology and product development experience
• Co-founder Radario, the leading cloud tech entertainment industry Saas that was sold in 2021
• Former Robotics CTO and PO at Arrival (Nasdaq: ARVL)

Serge Suchkov | Co-founder & CSO, LinkedIn

• Serial entrepreneur
• Co-founder Radario, the leading cloud tech entertainment industry Saas that was sold in 2021
• Angel investor
• Google Awarded

Nickolas Schitierre | CBDO, LinkedIn

• 10 years in Sports-tech business development and Former Pro Athlete
• Former BDO in InStat Hockey and InStat Football

Roman Mun | Head of Content, LinkedIn

• 8 years of experience in content creation at sports.ru

The team gathers experienced tech-founders and sports professionals backed by the brightest minds in web3.

Tokenomics:

• Already complete $2.1M pr-seed round led by largest crypto exchanges and infrastructure funds (Kucoin, Huobi, MEXC,… )
• Raised 500K as SAFE at 6M cap
• Raising in $FNZ

Conclusion

Fanzee is basically trying to be the DAO hub for sports clubs. Incubating a DAO that gives meaningful ownership to fans, in a way that is easy to digest and understand, is secure, can juggle and execute complex operations, govern a football stadium, a football club’s comms and media team…and so on and so forth is very difficult. They are targeting web2 clients first, however the retention rate of this first batch will directly decide their long-term gameplay. Most successful web3 projects target web3 audiences instead of trying to convert web2 residences. Lastly, Ton Blockchain is quite early in terms of community maturity.

The executing team, especially the CEO of Fanzee is experienced and well-rounded in sports industry. Fanzee gets strong support from TON ecosystem & its investors (MEXC, ORBS, Kucoin,…), and already has the first stream of revenue which is increasing impressively.

Fanzee can be seen as the second generation of Chiliz or Socios which provides them with good relations and lessons to learn from. Fanzee has built a community comprising mostly smart buyers. focusing on Web2 users. Regarding market trend, sports tokens (World Cup trend) is availing. Twitter reported: “Fan token” topic increased by 994%, and crypto-related topics increased by 242%. Thus, there’s still room for SocialFi, especially Fan-token projects to grow in long term.

Hectagon is officially opening the registration for the 1st Community Pool in Fanzee Private round.

📌 End date: 12:00 PM Oct 5th, 2022

📌 Fanzee IDO: October 10th, 2022 firstly on TonStarter

To join the co-investment pool, complete 4 easy steps

1️⃣ Join Hectagon Discord https://discord.com/invite/Msn6EG7N7m

» Pass Captcha Verification

2️⃣ Fill in the form: https://forms.gle/V4h5MJvWvjWzTZBv5

→ You will be added to a private Discord group where we share info and more details on the deal

3️⃣ KYC level 2 on app.hectagon.finance/profile

3️⃣ Own ≥ 20 gHECTA vesting later than OCT 30th, 2022 -OR- Mint at least 20 gHECTA-Fanzee by gHECTA ratio 1:1

» MINT HERE: https://notnow.finance/ft/0x0b68F0F8f0F4A06001c820251563f50637ED2153