The Infographic: Here’s What the Future of Marketing Looks Like to 5,000 Marketers

Heike Young
1 min readJan 26, 2015

Looking for real data on the future of marketing in 2015? The 2015 State of Marketing survey asked marketers about their budgets, priorities, channels, strategies, and metrics this year.

This infographic shows a snapshot of key findings based on cumulative responses from marketers around the world.

The full report shows marketers’ answers to strategic and tactical questions including:

  • Where will you spend your budget in 2015?
  • What are your biggest challenges this year?
  • How many subscribers are opening emails on mobile devices?
  • What social channels do you plan to invest in most?
  • How’s the mobile marketing integration coming?
  • Which channels and tactics are best helping you create a cohesive customer journey?

Download the full 53-page report for data separated by country, region, and business type (B2B and B2C), making it hyper-relevant to your business.

Originally published at blogs.salesforce.com.

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Heike Young

Content marketer at @Salesforce. Occasional writer of works outside my workplace: heike-young.com.