Heirloom – Medium

Heirloom

Heirloom

How real-world crises reveal brand strength

Corporate social responsibility (CSR) and brand strategy should be fundamentally intertwined. A company’s approach to CSR, sometimes called…

Feb 10, 2016

Feb 10, 2016

Heirloom

The worst possible name for your brand and three things you can learn from it

Let’s say you want to come up with a great brand name for a new beverage brand you’re launching. You know what consumers are looking for…

Oct 21, 2015

Oct 21, 2015

Heirloom

Comedy Central’s brand strategy is no joke

Once upon a time, before the likes of Taylor Swift and Ariana Grande roamed (infested?) our airwaves, a startup television channel named…

Sep 18, 2015

Sep 18, 2015

Heirloom

How to have an idea

In Silicon Valley, everyone’s got an idea — for an app, a startup, or some other way to get rich quick. Often, these ideas take the form of…

Aug 18, 2015

How to have an idea

Aug 18, 2015

Heirloom

Changing technology, and what it doesn’t change

You may have already seen this clip of Pattie Maes unveiling the “sixth sense” wearable technology at TED. If not, I recommend checking it…

Jul 24, 2015

Jul 24, 2015

Heirloom

The myth and misuse of “one thing” — part two

Name the one thing your company does. Think carefully before responding, because you’ll never be able to do anything else under the same…

Jul 20, 2015

Jul 20, 2015

Heirloom

The myth and misuse of “one thing” — part one

In 2009, Laura Ries of Ries & Ries brand consulting derided a new ad campaign from UPS claiming they do “more than shipping.” She writes:

Jul 20, 2015

Jul 20, 2015

Heirloom

Businesspeople are people too

The case for emotion in B2B branding

Jun 26, 2015

Jun 26, 2015

Heirloom

Fareed Zakaria uses three little words to express a big proposition

“Welcome, to our viewers in the United States and around the world.” Every week, Fareed Zakaria, acclaimed author and columnist, begins his…

May 31, 2015

Fareed Zakaria uses three little words to express a big proposition

May 31, 2015

Heirloom

Of debatable importance: first to market

With all due respect to those who make them, I’m sometimes suspicious of confident assertions about hard and fast “rules” (or immutable…

May 26, 2015

May 26, 2015

Heirloom

Heirloom

Heirloom is a brand strategy and identity firm. We’re working with entrepreneurs and business leaders to build better brands and better companies.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams