Growth-hack tips for ecommerce store to follow

Developing an online business isn’t an easy task; however, smart, newer and creative marketing strategies can bring in more customers, greater visibility and help attain sustainable growth. Growth hacking is a new thing every online business owner should follow.

Let’s have a look at few of these tips:

Site speed:

A slow loading site can turn off many customers. Most of the site’s sales are lost if the site doesn’t load in 3 seconds. The conversions could be increased to 15–21%, just by reducing the time it takes for the pages to load. With just, this growth hack tip there will be increase in the customer growth by 15%.

Social proof:

Social proof should be included on the web pages. It should be everywhere like, home page, landing pages, account sign ups, thank you pages, etc. a webpage with a blank spot, not knowing what to do with it, a great idea would be to include a social proof. Visual proofs like clients logo, major media houses that covered the product, number of fans on the social media profiles, user reviews, etc. will double the conversion rates.

Just by including social media on the site, the users will be encouraged to become a customer.

E-mail signups:

E-mail is a best way to connect with the customers, announce discounts, sale, offers and new products. Include the signup boxes on the pages that receive maximum traffic and offer users a discount in return for their emails, hence prompting them to make their first purchase. Discount coupons can also be sent to the users who abandoned the cart at any stage.

Landing page:

A simple landing page with a clear tagline, with images and videos, or value proposition explaining the benefits of the product and suggest action with incentives, is a great way to capture leads.

Content:

Create content where majority of the target audience is found, based on the ecommerce category (B2B or B2C). The goal should be to share the information and not sell it.

Homepage:

Go easy on the home page, cut it down to the very essential elements. This includes one headline briefed about value proposition and call to action. Most of the visitor’s might not enter the site through the home page. They might end up hitting some random page you have worked your SEO on or a page shared by a friend. And as soon as the visitors get slightly interested in the offer, they’ll directly jump to the home page. Hence it’s important the home page consists of all the major information the user would want.

Applying the above mentioned growth hacks will grab the user’s attention and increase conversion.

Do get in touch with us if you want to know about our E-commerce Development Specialist Team and projects in more details at http://www.heliossolutions.in/webshop/