Mobile Friendly Tags Added By Google Search Algorithm

It is very well known that people are browsing for websites from their mobile devices and hit many Google searches too. With the Google’s policy to show most relevant results to users, Google has made this initiative. When user hits search from mobile device, websites with mobile compatible or mobile-friendly design are shown at higher ranks. These results also carry a tag that tells user that the website is optimized for mobile view. Looking at the above mentioned facts, it is more important for your website to have mobile-optimized design than ever.

(Image reference Search Engine Land)

Recently Google announced that search algorithms will be revised with two important changes. These changes will be related to ranking the mobile search results. From 21st April 2015 onwards, ranking will also show the mobile-friendliness of the website. Thus the ranking for Mobile Friendly Websites will be higher than the non-mobile-friendly websites. Google will not stop after labeling the mobile optimized websites, but it will use this feature to find the search ranking of your website. The effect of this algorithm update is going create significant change in search results on mobile devices. The impact can be seen on all worldwide languages available on Google. Google mentioned that users can now get relevant and qualitative search results according to the device they are using to fire search.

Google also said that they have declared the date in late April so that all companies can prepare for their mobile optimized website version. It is not a very hard task but looking at the number of companies using Google as major advertising or marketing platform have to take a note of this news and ramp up their websites as soon as possible. Google has carried few trial runs for the new algorithm and now it is ready to be launched in the market. Companies can see the help guide at this link and also test their website against mobile compatibility here.

Another feature of the new algorithm is to include apps in the search results. Google said that already indexed apps can start to get better rank in mobile search. However, this feature will only work for the users who have already installed the app on their devices. This clearly means that only Android apps will be catered in this category. To read more about app indexing click here.

If you want to know more about Responsive Website Development Experts, Do get in touch with us. We are an IT outsourcing company in India, and our team of web development specialists provides comprehensive responsive development services to our clients all across the globe.

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