Responsive Design — Future Of Web Design

While working in the present you are always worried of your future and wish to do things those will keep you ahead in future too. It is human tendency to be curious about what comes next. With respect to your online business or ecommerce store, responsive design is the basic feature that will keep your business doing well in future. The wave of responsive web design approach has already hit the shore and you need to acknowledge it as soon as possible.

What is it?

The very first question that comes to your mind is what is responsive design? Some background check is necessary to understand what does it actually mean. Recently mobiles have taken a very long leap in terms of speed and functionality. With fast internet connections, users can now browse your website from their cell phones too. Users do not need laptops or desktops even for buying stuff online. So your website or ecommerce store must be viewed properly on small screens of devices. By applying responsive design strategy, you can design a website that can be properly served on any sized screen. Your website becomes device independent and user friendly.

Another option to create a mobile friendly website is to create a separate website just for mobile users based on mobile template. This option is not at all feasible as all mobile devices are not of same size and in future the screen size and resolutions are expected to change a lot.

Here is scenario that is sufficient to explain the urge to have a responsive website.

Vast numbers of users are using mobiles for firing search queries on Google.

Mobile users have reach up to 25%, they use it for surfing, socially active websites or chat. These users also access their business or office emails through mobile phones. Most importantly, mobile users are always looking for getting better user experience. They stick to brands or websites those give them such experience.

It is apparently clear that if your customer is happy with your interface he will think of buying your products. If your ecommerce store is not at par with your competitors then don’t expect that potential users to even visit it for longer times.

You just can’t ignore Google if you are running online business. Everyone knows that Google plays an important role in terms of connecting your customers to your online stores. Google search ranking, Meta tags, Analytics, Adwords is basic tools in your hands to publish your identity on internet. Having a single website for all types of users keep your Google ranks intact and they get updated when users access your website from any device.

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