Reaching An Equilibrium

It’s a dynamic environment in a lean startup.

It’s dynamic in a sense that they’re constantly morphing, shaping their internal workflows, growth strategies and work ethic.

The end goal? It’s to reach equilibrium.

What does it look like?

A business reaches an equilibrium when the system becomes stable.

A constant stream of repeated customers, translating to a steady stream of income.A strong framework of strategies that had proved to work. A product that people can relate to when your brand is mentioned.

Reaching an equilibrium means the company has made it.

On the macro level, the company looks like is at a standstill. But if you look at it at a micro level, there’s change happening on a daily basis for the better or worst.