Reaching An Equilibrium
It’s a dynamic environment in a lean startup.
It’s dynamic in a sense that they’re constantly morphing, shaping their internal workflows, growth strategies and work ethic.
The end goal? It’s to reach equilibrium.
What does it look like?
A business reaches an equilibrium when the system becomes stable.
A constant stream of repeated customers, translating to a steady stream of income.A strong framework of strategies that had proved to work. A product that people can relate to when your brand is mentioned.
Reaching an equilibrium means the company has made it.
On the macro level, the company looks like is at a standstill. But if you look at it at a micro level, there’s change happening on a daily basis for the better or worst.