Super Bowl 50 Survivor’s Guide
February 7, 2016 will be a game changer — literally. It marks the 50th Super Bowl, where East and West will duke it out over the most anticipated football game of the year.
The Carolina Panthers (17–1) will face the Denver Broncos (14–4) at Levi’s Stadium, which can seat up to 75,000 roaring football fans. If you’re a business owner or entrepreneur in the San Francisco area, then you’re already feeling the onset of the party. More than a week before the event, Super Bowl City construction has caused road detours and public transportation delays throughout the Bay area.
Transportation delays aside, the Super Bowl can provide a lot of value to business owners, if they can survive. For those in the Bay area, the event provides an opportunity to increase sales and revenue. It’s a great way to connect with customers and strategize new ways to reach them. Here’s our survival guide for before and after the big day:
Plan transportation ahead
The Super Bowl itself will be held in Santa Clara, but most of the festivities will be in San Francisco. According to the San Francisco Municipal Transportation Agency (SFMTA), transportation will be affected January 23 through February 13. More than one million people are expected to attend Super Bowl events. Check out road closures and sign up for Super Bowl travel updates with SFMTA. If your office is affected by the event, email your clients ahead of time to let them know about the transportation inconvenience, or let them know that you’ll be out of the office.
Join the party
If you can’t beat ’em, join ’em. More than 114 million people watched the Super Bowl XLIX in 2015. In San Francisco, you can attend one of 50 different Super Bowl parties. Bring your business cards and network. Otherwise, show your best customers your appreciation by hosting a Super Bowl party.
Be sure to watch the Super Bowl, regardless. Come Monday, you can always use the game, commercials or halftime show for small talk with customers. You can also use social media to talk about the Super Bowl. Customers appreciate companies that stay abreast of trending topics. Many local businesses in the heart of San Francisco have front row seats to the street party. Find out what’s happening at Super Bowl City before and during the game by following on Twitter.
Pay attention to the commercials
Perhaps the Super Bowl isn’t as popular for the sport as it is for its commercials. It’s the most-watched sports night in the country, with companies spending upwards of $5 million for a spot. You may not remember who won the Super Bowl in 1995 (San Francisco 49ers), but you probably remember the Budweiser frogs that aired during halftime.
Companies debut their best ad campaigns during the annual event. Often times, these clever Super Bowl campaigns put companies on the map. As an entrepreneur, you might not have that kind of ad spend but you can gather inspiration from the ads you see. This year, expect to see some amazing Super Bowl commercials from Colgate, Doritos, Hyundai and Paypal.
Typical game day snacks always have three things in common: fat, sugar and carbs. Buzzfeed’s list of 25 Super Bowl snacks includes favorites like chips, hot wings and nachos. Do yourself a favor and snack in moderation. Don’t forget that the next day, you’ll be back to work. Don’t let carb overloading or indigestion get in the way of a productive Monday. Replace all those empty calories with these healthy Super Bowl recipes. It also goes without saying, try not to get “over served” during the game. Drink alcohol in moderation so you can be alert and productive the day after. Office coffee is no cure for a Super Bowl hangover.
Originally published at blog.line2.com on January 29, 2016.