Say Hell Yes to WordPress
WordPress is hands down the best CMS — here’s why.
Google “website builder.” You’ll come up with a hoard of platforms — from WIX to Joomla, to Squarespace to Weebly — the options are seemingly endless. Some might seem more user-friendly, or cater to the especially non-tech-savvy crowd, but when it comes down to which content management system is the best possible for your business, there’s only one answer: WordPress.
Here’s just some of the reasons that this open-source CMS is the still the best on the (free) market.
Open Source & Free
If budget is one of your main concerns, then rest easy — WordPress is free. Developed in 2003, WordPress is an open-source project that’s been created and continually improved upon by a collection of contributors, and it’s available online for anyone to download, at no cost.
While WordPress.com is a fully-hosted web platform, experts opt for the WordPress.org version — it’s self-hosted, and offers more control over your website, design and has more advanced integrated plugins to play with.
One quick caveat on cost — as WordPress.org doesn’t including hosting, you’ll have to pay for your own through a third party platform like Flywheel or WPEngine. And although the platform itself is free, you’re likely to spend a bit of money during development.
There are more than 52,000 plus free plugins, and thousands of free themes available, however the paid ones usually have more impressive features, quality offerings and better user support. So while you can create a website for (nearly) no-cost, it’s often in your business’s best interest to shell out a few bucks during development. Take our word for it.
For Any Type of Business
WordPress may have started off as a blogging platform, however over the years it’s grown to be so much more. Wordpress is the perfect foundation to any kind of business — from artist portfolios, to ecommerce websites to hotels and restaurants, there are themes and functionalities to meet almost any need. Thanks to WordPress’ roots as a blogging platform, it’s still one of the fastest and cleanest ways to publish blogs posts to add depth and searchability to your website.
WordPress might not be drag and drop, but for a sophisticated website platform, it’s surprisingly easy to use. While it seems like the wild world of WordPress always has something new to learn, the basics of the user interface can be easily absorbed after just a few minutes of fiddling around on the backend of your website.
As a free, open-source project, the userbase isn’t limited, and WordPress’ developers have done a bang-up job in making sure that learning how to use the platform is possible for even the less-tech-savvy.
If you get stuck, there’s a seemingly endless number of blogs and online courses from the community that can help you better understand the different aspects of the platform, as well as a surprisingly helpful support forums to help you troubleshoot or work through your questions. If you really get stuck, Wordpress does have its own official customer support systems as well.
WordPress even follows accessibility standards, making it possible for people with certain handicaps to both use and interact with the platform with relative ease. ADA compliance is something to keep in mind too—there are quite a few ambulance chasing lawyers trying to make a sleazy dollar.
Speaking of SEO, building on WordPress might be one of the best ways to ensure that your website will be Search Engine Optimized from the start. Just using the platform automatically renders your website crawler-friendly: WordPress automatically generates tags, meta descriptions and titles in a search-friendly format, which it communicates to search engines to ensure that your website is properly indexed.
In fact, search engines prefer websites that are powered by WordPress, and the platform was even endorsed by the likes of Matt Cutts from Google during WordCamp in San Francisco in 2009.
Add one of the SEO — boosting plugins to your site — Yoast SEO is heads above the rest — and you’ll be sure to have your website stand out amongst the search masses.
You’re in Control
Wordpress is user friendly, but it’s not drag and drop, which is something that most users are incredibly thankful for. Unlike WIX, Squarespace or Shopify, WordPress doesn’t limit your control over your own site — if you have the know-how (or are tech-savvy and can google), then there is nearly no bounds to what you can do with your site in terms of design or functionality.
Other platforms might include a host of limitations — from a built in, inflexible ecommerce option, to mediocre, pre-packed hosting to having to learn a unique coding language, like Shopify’s Liquid, in order to make any specialized changes — that have been eradicated on the WordPress platform.
Some platforms even retain ownership over your website and content — you’re essentially renting space from them, meaning that if you stop paying for their services, you’re at risk of losing your content or having your files and pages held by the company. WordPress users, on the other hand, own all of their own content, and can change hosting services without any risk of losing their hard work.
WordPress is a popular platform, so wisdom would assume that it’s a pretty popular target for hackers as well. Well, wisdom would be correct, but luckily the WordPress development community has taken a serious stance on their user’s security. WordPress is constantly updating its software to protect users from site infiltration (updates are automatic, so you can’t miss them).
If you’re worried about your site security, you can add extra layers on with … you guessed it, plugins. Read Wordpress’ own “Ultimate Security Guide” to learn more about how to keep your site safe when using this popular website building platform.
In a world where more people access the internet via mobile than computers, it’s essential that your website be multi-device friendly to accommodate smartphones, tablets, and a variety of laptop and computer screen sizes.
Luckily for WordPress users, responsive websites aren’t the exception.
In Wordpress’ case, it’s the individual theme you’re using, rather than the platform, which dictates degree of mobile-friendliness, however with most themes understanding the importance of mobile-friendly design, it’s easy to find (or build) the perfect theme to fit your business or project’s needs.
In today’s multimedia-driven world, it might seem like an utter necessity to be able to embed video into a website post — but making sure that the process of doing so is speedy and seamless is another matter.
Wordpress allows users to add mages, video or audio files easily, to enhance your user experience without bogging down your website speed. It’s a great way to enhance the experience of your users. You can even edit image files directly on the platform, or compress them into a more manageable size using one of WordPress’ many image-optimization plugins.
Most modern themes will resize images for thumbnail use automatically, and make sure that they’re responsive to mobile or tablet screens, making having a media-rich site possible without having to learn the entire Adobe software suite.
Need to give our business an additional boost? Email campaign platforms, payment gateways, social media services and other powerful and popular marketing tools, from MailChimp to PayPal, all have easy-to-use WordPress integration plugins to make your site more powerful and your life that much easier.
Even simple services like Google Maps and analytics only require a simple plugin installation to integrate these useful tools into your webpage. With a WordPress powered website, You can collect email address from your fans as easily as you can payments for your online store using one of the many integrated service plugins.
Multi-user & scheduling,
Even in blogging, it’s become increasingly rare that only one human ever works on one website, but sharing passwords and admin accounts is already a thing of the past.
WordPress makes it easy for your to add users to the backend of your website, even assigning them different roles and limiting their access to parts of your website they won’t need to touch. That means that a content creator isn’t at risk of altering your design, and a photo editor won’t accidentally delete an essential security plugin.
SuperAdmins control the users roles and capacities, so as your team changes over time you’re able to easily adjust their website-access according to their job description.
WordPress Codex describes the roles as follows:
- “Super Admin — somebody with access to the site network administration features and all other features.
- Administrator — somebody who has access to all the administration features within a single site.
- Editor — somebody who can publish and manage posts including the posts of other users.
- Author — somebody who can publish and manage their own posts.
- Contributor — somebody who can write and manage their own posts but cannot publish them.
- Subscriber — somebody who can only manage their profile.”
Any of the users who have authority to public content are also able to schedule it to post anytime/date in the future, rather than having to be present at the hour of desired posting. This is an especially popular feature for bloggers who are keeping to an editorial schedule, or companies who are doing the time consuming prep work leading up to a product launch.
It’s much more convenient to get all of your content ready and loaded when you’ve got free time — from meta tags, to SEO and rich media — then schedule it to post at just the right moment, to maximize interaction with your community. You can even automatically push posts to your social media pages or send it through an email server such as MailChimp upon posting.
In an increasingly globalized world, having a multilingual website might be essential to your growing business. You might even have blog or website contributors working in a different country, with different backend- language preferences than your own. With WordPress, each of your authorized users, from admins to editors, can access the backend of the website in their own language, eliminating the possibility of language-induced errors during development. (WordPress is offered in 100+ different languages!)
To connect with your international client base, it’s possible to build a multilingual site using the WordPress platform and a few key language-translation plugins. Additional URLS can be redirected to country-specific content, or you an employ a translation plugin to swap over content to your customer’s native language on your website or directly in an ecommerce storefront, powering multi-lingual businesses growth across the globe.
WordPress isn’t just a place to show off your work — it’s also the perfect platform for creating community. For those who are growing a fan-or-follower base, you can monetize your website by creating some members-only sections, or turning your WordPress into a fully-fledged members only offering.
Whether you’re using it as a space to share premium blog content or as an area where you communicate directly with your fans, WordPress offers extensive built-in-features and installable plugins that make creating a space where you can interact with your community base a relatively simple undertaking.
It grows with you
WordPress websites aren’t static, and in most cases, you don’t need to do an entire rebuild whenever you want to make changes. With so many themes and plugins available, and new ones constantly in development, there’s always room to upgrade overtime as your business grows.
Businesses or service providers can create a simple blog, portfolio or website using a free theme, then add elements as they scale up. New design work such as logos, photography and rich media can be added and refreshed over time, and new plugins can be included anytime you deem that your community could benefit from new features.
Looking for an email-list? MailChimp has you covered. How about a quiz section, where users can interact with your brand, or a members-only section for your premium users? WordPress even allows you to add new languages to your website as your company grows across borders, or integrate in new social medias as they become more important to your business and marketing plan.
While plugins are an excellent way to grow, you might also find that you need to make changes as the landscape of the internet evolves. For instance, many companies switched over to new themes when the mobile expansion became all-encompassing, and Google started to reward mobile-responsive sites in their search rankings.
A new theme might also be the perfect solution to a brand-expansion or business shift, allowing you to change the face of your site without affecting the content or its ranking on top search engines.
Everybody’s Doing it
If everyone jumped off a bridge….would you? Well, in the case of WordPress, maybe you should.
Nearly 30% of all websites on the internet being powered by WordPress, including 23% of the top 10,000 websites and Beyonce’s personal website. If Queen Bey isn’t enough to convinced you that jumping on this bandwagon is worth your investment, then here’s a few more statistics that might.
It’s estimated that nearly 60% of the CMS market is controlled by WordPress, which isn’t surprising due to the free, open-source, easily-accessible nature of the software. Plus, the WordPress community is strong and constantly working together to make the WordPress environment a better place to build your website.
WordCamps — “informal, community-organized events that are put together by WordPress users like you,” are offered in 65 countries on 6 continents, to help users and developers understand the needs and improve upon the platform.
That means the WordPress community is constantly working to improve their platform and adapt to the constantly changing needs of the online environment. WordPress employs top-notch developers, has an active community and keeps everything open source, so anyone can help make improvements, ensuring that this website building platform is unlikely to become obsolete anytime in the near future.