I understand where you’re coming from, I would say 90% of my clients are 50+ and Facebook is a new platform for them, seeing photos of the grand kids etc. How easy is it to send a photo to them now, compared to 10 years ago. Getting the whole roll developed and posting it, now a simple upload to Facebook and they can see it. Logically, taking a snap is even quicker, so over time they’ll move towards Snapchat. People will learn to take the photo and the. Send to snapchat, so that photo won’t be lost, they’ll still have a copy to keep or send to relatives.
But similar to Facebook/Instagram overtime the average age will increase. Obviously not EVERY business needs to be on Snapchat, but if there’s potential to communicate with 10% of your client base via 1 snap, the math is there.
Gary is jabbing with his box launch, but you may well know he is using Snapchat, Twitter, YouTube (Personal), YouTube (Other people’s channels), Facebook posts, Facebook Live, Periscope, Meerkat, Medium, “roadshows” and his own website. That’s pretty hardcore but with his team, they cover all bases. Stats may show he will only sell small percentages via half those channels, but if it’s 5% here, 5% there, it quickly adds up to success.
I’ve rambled. I do that. I understand the age issue and that your clients may look down their noses at Snapchat, but in 2/3 years they’ll be downloading snapchat to engage with their grandchildren and I’d you’re there as well, they’ll pop by and see what you’re up to.
Moral of the story: Never say never.
PS. if you got this far, I’m sorry for wasting your morning read, but have a great day!