The Future of Journalism (a view from TRONC)

Here at Vilynx we have always known that we are one step ahead of the curve with our technology that makes Video Smarter through Machine Learning. So when a Media Company like Tronc comes out and talks about future of Machine Learning and AI for Journalism, we like to pass it along. This video really resonated with us at Vilynx as it highlights much of what we talk about with regards to the why video and Machine Learning is key to the future of publishers. Take a quick view of the video below to understand how Tronc views the future of journalism and how important the role of video to generate their revenue growth engine.

Some of the key nuggets from the video are:

(1) The extent that Tronc is relying on Machine learning to drive the reach of their content through their distribution channels (Chicago Tribune, LA Times, Orlando Sentinel…). See their chart below.

(2) The focus Tronc has on expanding the use of video to drive more revenue on their sites. They currently only have 16% of their website pages loaded with a video player that they can monetize. Their goal is to be able to monetize over 50% of website pages with video by 2017.