Choosing the right e-commerce platform for your business can be extremely challenging. And if you want a highly-scalable online store with a solid foundation, you need to make sure that you’ve employed the best technology to develop it. For business owners looking for the best platform for their e-commerce websites development, Magento is the best solution to fulfill all their needs.

Magento is a leading business class e-commerce platform, powering more than 150,000 online retailers so far. It offers flexible and influential features and its instinctive administration interface provides superior marketing tools, search engine optimization options along with the ability…

With the new age of digital technology, the whole world is well aware of what mobile apps are. In fact, the mobile app market is the fastest growing segment in the mobile industry.

Apps have become a fundamental part of experiencing a tablet or smartphones and they surely have become a part of our daily routines. They serve the purpose of helping people complete tasks quickly, accurately, and more efficiently. In the business world, mobile apps help businesses to meet their objectives in a more efficient manner. …

Now that you’ve completed the app development process, and your app is added to different app stores, you might want to take some time off and maybe go on a vacation. But, developing an app takes a lot of time and money and you cannot simply let all that effort go to waste without getting a proper return on your investments. So if you want your app to be successful, you’ll have to shelve your break for now and start measuring the performance of your newly launched mobile app.

To get a sense of how things are going, you need…

As a Retail Business Owner, you have to deal with a huge amount of data every day. One of the best ways to filter through all the data is by employing KPIs or key performance indicators. These indicators are directly related to your business goals and measuring them will help you analyze how well you’re performing against each goal.

However, the abundance of data is sometimes so overwhelming that it can become difficult to decide which KPI to choose and how to measure it. And that is why we’ve created this guidebook!

Our guidebook will help you track actionable sales…

Mobile App Development Guide for Businesses

It is one thing to build an app and another to build an app that is successful.

In the early stages of mobile app development, quite a few things must be considered, discussed and estimated prior to on-boarding a professional developer. Careful planning and thoughtfulness in decisions can help you build a solid and robust app that will boost your business goals enormously.

The processes and steps presented in this guide will help you look at the broader picture of Mobile App Development for Businesses.

This guide will help you –

  • Understand the mobile app development process
  • Realize the difference between choosing to build or buy
  • Understand the difference between native and hybrid apps
  • Ponder over the various questions involved in the process

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Minimum Viable Product, or MVP, is a product management concept that works great when bringing a new product to market. The strategy is very useful, especially for small business or startups looking to test their product in the market with minimal investment. These kinds of projects don’t usually have access to large amounts of money, at least at first, thus building an MVP helps them test the purposes of their idea in a cost-efficient way.

To understand why your business needs a minimum viable product or how you can benefit from one, you need to understand what an MVP is.

What is an MVP?

LTV of a customer or the LIFETIME VALUE of a customer sums up the total revenue that the customer will bring to your business over a period of time. It is a forecast of the net profit obtainable during the period of relationship with the customer.

LTV of a customer is an important metric that every e-commerce business owner should be aware of. Rather than focusing on the sudden and brief success points, LTV concentrates on long-term value. It impacts each and every aspect of an e-commerce business. …

E-commerce and email marketing go hand in hand. In fact, if you’re like most e-commerce marketers, you’re wisely investing in email marketing already. But in spite of all the good work you do, all your hard labor would go in vain if people start unsubscribing from your list.

Unsubscribes are a part and parcel of email marketing efforts. If you have an email list, you need to be benumbed by the fact that people will choose to opt-out from your list. However, if more people are unsubscribing than signing up each month, you need to be alarmed.

We’ve already talked…

The process of building a mobile app is relatively straightforward. It is setting up a timeline that is a tedious task. A well-detailed timeline for the mobile app development process ensures that adequate amount of time is allowed for sufficient gathering of requirements, getting clarifications, creating a design, building the software, incorporating feedback, and testing the final product.

Timelines should be kept as realistic as possible since the entire development process depends on it. Since, competition is getting tougher day by day, setting an aggressive timeline is bound to happen. …

Your businesses website is the reflection of your brand and its message. And when you’re running an e-commerce store, a sound and responsive website is not an option but rather a necessity.

This is an era where competition is fierce and your website’s design is one important factor that will help decide your fate in that competition. Hence, your ultimate goal should be an outstanding e-commerce store design and functionalities that offer an excellent user experience.

If your online retail store is facing a sharp decline in conversion rate or your sales revenue is dropping off, you might have your…

Henote Technologies

Henote Technologies is an Enterprise Product Development Company with Solutions for Retail Automation, E-Commerce & M-Commerce Mobile & Web App Development

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