9 Steps to an Effective Account-Based Marketing program
1. Position ABM as a Strategic Initiative 2. Staff Up for Succes 3. Agree on Goals with Sales 4. Identify Target Accounts 5. Identify Roles or Departments that Influence Buying Decisions 6. Create Content to Drive Engagement Across Target Accounts 7. Partner with the Sales Team 8. Put ABM into Action 9. Measure Impact Q: What should marketers avoid when it comes to measuring the impact of their ABM initiative?