Herman-ScheerinThe JuiceHow We Help Our Clients See the Forest for the TreesAs an essential first step in every branding project we take on, we ask each of our clients to complete an in-depth Stakeholder’s…Jan 23, 2018Jan 23, 2018
Herman-ScheerinThe JuiceWhat Makes a Logo “Good”?Design, like any artistic field, is incredibly subjective. So when it comes to creating a brand logo, it’s impossible to design something…Jan 16, 2018Jan 16, 2018
Herman-ScheerinThe JuiceDefining a New Category of PhilanthropyIt was February of 2010, and the D.C.-area, along with the rest of the north eastern United States, was in the midst of a particularly…Jan 11, 20181Jan 11, 20181
Herman-ScheerinThe Juice10 Things We’re Most Proud of Accomplishing in 20172017 was an important year for the Herman-Scheer team, and we’re really proud of how far we’ve come in the last 12 months. We’re excited to…Dec 29, 2017Dec 29, 2017
Herman-ScheerinThe JuiceEmbrace Paradox. Defy Inertia.At the end of 2016, a group of three incredibly talented business strategists approached us to handle the branding for their new management…Dec 21, 2017Dec 21, 2017
Herman-ScheerinThe JuiceLaunching a Website for the Most Expensive Store in the WorldThrough a series of fortunate coincidences, we were connected with Nicolas Bijan Pakzad, son and heir to the Bijan empire, a men’s fashion…Dec 19, 2017Dec 19, 2017
Herman-ScheerAn Updated Approach for Branding in 2018As we approach 2018, brand is more important than it ever has been.Dec 12, 2017Dec 12, 2017
Herman-ScheerinThe StartupBreaking Down the Perfect Pitch DeckIf your startup is in its earliest stages of development, then you’re probably actively seeking investors to back your project. As eager as…Nov 22, 20171Nov 22, 20171
Herman-ScheerinThe JuiceIntro to Color TheoryIn the branding world, designers and clients alike love to talk about the psychology of color and how it relates to consumers’ purchasing…Oct 4, 20171Oct 4, 20171
Herman-ScheerinThe JuiceThe 5 Most Effective Types of TaglinesFrom an outsider’s perspective, taglines can easily be misunderstood as an afterthought in the larger branding process. After all, most…Sep 27, 2017Sep 27, 2017
