Anyone is a Community Manager Right?
Some few tips to be a better community manager

Before we go further, this article is mostly for all who refer themselves as Community Managers in Cameroon. Okay????….
Being a community manager used to be a respected job till the day It became a thing in Cameroon. Self proclaimed community managers in this country just think the job ends at basically uploading and posting on different platform for whatsoever brand employed them.There’s much more to this job than just regular uploading and posting — leave that to social media managers.
A community manager helps build, grow and manage a company’s or brand’s online communities. Using analytics tools to monitor social media outlets, online forums and blogs. He/She finds out what people say about the company or brand they communicate for. Moreso, interacts with customers and audiences, and uses social media and diverse form of content to help increase brand loyalty.
What does it takes then to become a good community manager ?
1. Community manager need to have good communication skills
It’s the most important skill you need or else it doesn’t make any sense. You’ve got to interact with your customers and audience in a way they understand and more importantly be attentive to what they want. Identify with your audience and build a relationship with them. This relationship will in return make them purchase your product and services.
2. Community managers must be dedicated.
It’s a 24/7 job. Anything can happen at anytime unless you are able to predict the future. If you expect to start your day to begin at 8 am and finish at 5 pm, I believe you’re in the wrong job. Unlike with other positions, there is no end of the work day for community managers. When shit happens, the community manager has to answer the call.
3. Community managers have to be organised.
Managing multiple platforms, tracking and sharing information is part of the community managers job. Being organised help professionals in the milieu be on top of the game.
4. Community managers know how to work an editorial line.
They need to know a country’s calendar of activities, holidays and public holidays included. The reason why community managers build editorial lines is to help them be able to plan and anticipate events so they have a step ahead all time.
5. Good judgement is important for community managers.
They have to be able to go through all the content coming out of the company and determine what to share, how to share and when to share.
6. Obviously having a good background in analytics is vital.
It helps you determine what efforts works and which don’t. If you are unable to measure, you obviously aren’t doing it right. Measure your reach and impressions, build tracking links and look at websites traffic.
7. Passion is a major key.
Professional who are responsible for being the voice of a brand need to be passionate about the brand as people who interact with they brand are people who love the brand. Community managers who just do the job for doing sake might end up not doing well and ultimately make the brand suffer.
Any tips I forgot? Respond to this post to share more tips with us and your followers and feel free to get in touch with me via Twitter : @HermannKom
