Hi everyone! I’m Hernan Vazquez and I wanted to share with you how you can increase your lead quality using Facebook ads.
There are several ways to generate leads on Facebook, you can run a lead ad or you can run a conversion campaign.
But the main point is that if you’re focusing solely on the process of generating leads then you’re missing a big capability that the Facebook platform offers.
This approach to…
Hi everyone! I wanted to discuss today about what to do when your Facebook campaigns stop working. Especially in this context we’re living nowadays.
These three useful tips are the best tool to sort this inevitable complexity that advertising bears.
Let’s go deeper into them…
What is a creative refresh?
This means that you’ll need to change your copy, your images, rewrite your copy or you need to add a touch up to the…
Hi everyone! I’m Hernan Vazquez and today, I want to share with you how to create advertising that works in any niche, any economy, any country and in any industry.
I recommend you have in mind this framework when creating your ads, If you need to get results fast.
That is the first line of copy of your ad.
Use the first sentence with a pattern interrupt to call out your marketplace, because you…
The crisis that we’re living in it’s common knowledge to everyone. However, we can still take our businesses to the next level.
We just need to take this situation as an opportunity. Now, what skills do we need to do so?
#1 — Copywriting
I recommend you learn it even though you’re not advertising online. It doesn’t matter if you’re sending offline sales letters or emails. …
Which one is better: Ad set level budget or Campaign budget optimization?
Let’s talk about how to use each of them and in which case.
Ad Set Level Budget vs CBO.
#1 — Testing
If you’re testing an offer or audiences, I recommend ads set level budget campaigns.
The reason why is because if you’re just starting out, it’ll allow you better control on the ad spent and your business’ scaling will be slower.
Hello everyone! I’m Hernan Vazquez, and today’s topic is about how to get paid to generate leads for your business…
How does this work?
Imagine that you have an acquisition funnel divided into several steps.
Let’s go over those steps:
Step #1 — Low front End Offer
This low front end offer which often comes in the way of a book. It’s a book funnel.
Usually, the low front end offer can be anywhere…
Hello everyone! I’m Hernan Vazquez and today I will share with you a tip about Facebook campaigns.
It is really important that you choose the right campaign objectives and that you focus on them so as to make Facebook work better when showing your ads.
A bad choice in Facebook campaign objectives might end up in not getting the expected results.
To assist you with that I’ll reveal my secret TOP 3 Facebook campaign objectives.
Objective #1 — Conversions
What I recommend if you’re running ads is to get people to respond to an offer.
That offer can…
Nowadays, as we all know there’s an increasing cost of running Facebook ads because there are more and more advertisers on the platform every day.
So, the question that we get a lot is “How do you cope with the increasing Cost of Facebook Ads?”
Unfortunately, Facebook is a limited inventory platform.
And unless they crack the code on the Audience Network, which is not that viable because of the quality of traffic, we’re bound to advertise in the same places as everyone else.
Now, how do you kind of reverse your advertising strategy, so that you can…
Hello everyone! I’m Hernan Vazquez, and today’s topic is about how to create a great Facebook advertising campaign in just three stages…
If you’re just starting out and you’re new in advertising, the first thing that you have to do is just start targeting interests.
The interest targeting is the pool that Facebook and Instagram put together so that you can target a certain audience with your product or service, just because they might be interested in it.
Any Facebook ads campaign starts with this step.
In this stage you can go ahead and create your own audiences that…
What do you do when your Facebook campaign is not working? Listen as your host Hernan Vazquez tells you how you can diagnose any issues with your Facebook advertising campaign in this episode of Marketing Atlas.
Hernan is a digital marketing trainer and consultant that works with clients and students around the world to increase their revenue through the use of cutting-edge digital marketing strategies and technologies. He has had the opportunity to work with some of the brightest minds in digital marketing and also consults with several large revenue companies, so he knows what works.
Did you know that…
Marketing co-founder and advisor. Customer acquisition expert. Advertising dude.