Google’s making a mobile call
Posted by Gracie Clemens
Recently Google has made several announcements and they all seem to focus on mobile.
First we saw the release of their new “mobile friendly” algorithm, which has since been dubbed mobilegeddon by the media; which has impacted search results and how company websites are ranked for smartphones. The hype and reactions surrounding its’ release was evidence in itself that we truly live in a mobile age.
However, the results only show a 4.7% increase in mobile friendly sites since the release on 21st April. We’re interested to see how this evolves and hope Google’s efforts demonstrate how detrimental not having a mobile experience is for users in 2015. Not sure if your website meets Google’s new criteria for search results? Give Google’s new search engine criteria test a try to see if your site meets the requirements.
Interesting enough, Google followed the release of their mobile friendly algorithm with further research showing that, for the first time, smartphones have surpassed desktop and now account for more than half of searches in 10 different countries — including two major markets, the U.S. and Japan. That is some serious mobile impact.
Google is furthering the mobile cause by building tools to help brands begin testing, creating and tracking mobile marketing efforts. Location-based tools, cross-device tracking and click through data are all being built to augment the combined efforts of their AdWords product and the mobile friendly natural search results.
These tools Google are providing are designed to help brands’ ability to adjust to the mobile road business is headed down. While it may be a challenge to keep up with the constant evolution of smartphones and tech, it’s up to us as businesses to utilise the tools out there to keep up and find success through mobile.
Recent research from Barclays predicts that consumer spend via mobile is set to grow over £43bn within the next ten years which further supports the direction Google is spearheading. Yet in this same study, over 68% of UK retailers implied they still had no specific mobile strategy. Which makes us wonder, if Google has mobile at the heart of their strategy, why don’t the rest of us? If Google is aiming to meet consumer expectations with providing relevant information, in the right place and the right time, then brands should be geared up to meet customer expectations.
Read more on mobile search updates here:
Google: Fear of Mobilegeddon Boosted Mobile-Friendly Sites by 5% (Marketing Land)
Google’s Mobile Friendly Algorithm A Week Later: Was It Really MobileGeddon? (Search Engine Land)
Building for the next moment (Google’s Official Blog)
Originally published at www.himumsaiddad.com.