HIGHLIFE PRODUCTIONS for Glyph Whiskey

WANT TO GET YOUR BRAND IN FRONT OF CAPTIVE VIPS?

OUR ‘SURPRISE & DELIGHT’ DELIVERY CAMPAIGN

Seeing the value of having a captive audience we teamed up with GLYPH to offer an incredible opportunity for them to get their product in front of a captive set of VIPS and add a personalized touch to say “Thank you”

PIVOT TO CAPTIVATE VIPS — Want to get your brand in front of tastemakers & VIPS? Want to send a gift to that special someone? — GLYPH WHISKEY tapped HIGHLIFE to ‘Surprise & Delight’ a select group of Tastemakers & VIPS. Since everyone…

I wrote an article not too long ago about the the fact that there are no straight male wedding planners? How come? I believe that ultimately no bride wants to trust her “biggest” day with someone who isn’t gay or female. There are a bunch of thing wrong with what I just said. So let’s break it down a bit. “Her Day” — why in this post #metoo era is the wedding for the bride? It seems after all of the gender tropes we have overcome, the wedding is largely for the bride and the groom is expected to just…

Early October Highlife was tapped by Interview Magazine and the Mavenry Agency to bring to life the 50th anniversary of Interview magazine and the one and only Michael Kors gracing the cover. The iconic magazine by Andy Warhol has been inextricably linked to Studio 54 since day one. Democracy on the Floor: Warhol at Studio 54. “Dictatorship at the Door, Democracy on the Floor”: That’s how Andy Warhol famously described Studio 54. So we set out with this mission statement to re-create those decadent times.

The event that never happened.

Too often we don’t talk about the failures or the losses. Too often what we post on social platforms are only the highlights and the wins. Too often we shy away from the risks that don’t succeed or the missteps or the failures.The (HL) team spent months planning and putting this event together only to have the whole deal fall apart. Above is a sample of the comprehensive pitch video, graphic elements, renderings, and deck samples we used to create a show-stopping grand opening of a one-of-a kind real estate property poised to be…

In comparison to the wealth of event and festival experiences that occur in NYC over the course of the summer ie. GovBall, Pinknic, la Luna, and many many more it is very clear to me that Secret Summer is by far the best festival in New York City. Below are the reasons why..

#1 THE PRICE

The price of Secret Summer depending on when you buy your ticket is $60-$150 (At the Door) most of the 1000 people who attend Secret Summer purchase a $75–$100 ticket because there are the most of those qualities. In fact in 2019 when we…

Honestly I think grooms get a bad rap sometimes. Too often in today’s society the groom is not involved in the wedding planning or the preparation for the ‘Big Day’. How often do you hear “Oh she did all the work… I just showed up.” Why are weddings now considered only something a woman can come up with or a gay man can design. Maybe we underestimate straight men. Maybe we put boxes and delineations on people in general that simplify things so we don’t have to change our own perspective on how we view others. Labels. Titles. Confines. Everyone…

Ah the dinner party. A classic staple of event life. What separates your dinner party, how to make it exceptional, and why none of your friends ever return phone calls anymore. The secret to throwing a great dinner party is in the details. The details are the easiest way to make sure that each of your guests feels special and unique.

Mint julep

Next week the perfect storm. Whether you are from the south or the way south (Mexico) Derby Day and Cinco De Mayo back-to-back. The Mint Julep or the Margarita? Pick your horse and place your bets. No matted which side of the bar you are on these classic cocktails have stood the test of time for a reason.

THE MINT JULEP (MAY 4th)

Is it the venue? eh maybe. Is it the lighting? probably not. Although I did recently attend an event at Cipriani’s for the company “Moment Factory” and let me tell you it was definitely ABOUT THE LIGHTING. Incredible video mapping installation they have put in Cipriani’s Downtown. Back on track here. Is it the Music? yes possibly if you are hosting an EDM Festival, Bluegrass Concert, karaoke night music might be the most important thing but for the great majority of events out there the most important element is of course the FOOD & DRINKS.

Have you noticed the growing presence of advertisements online? The computer or cell phone has become a device whose sole purpose is to show you ads. Wherever your attention seems to be an ad will follow. Marketing has corrupted email, facebook, google, Instagram, linked in, snapchat and more. But I wonder sometimes about whether this pervasive advertising is damaging brand identity. How annoying is a pop-up ad when all you want to do is read the article from Variety or ESPN. How annoying is the now required youtube pre roll advertisement when what you really want to do is watch…

HighLife Productions

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