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HIGHLIFE PRODUCTIONS for Glyph Whiskey

WANT TO GET YOUR BRAND IN FRONT OF CAPTIVE VIPS?

OUR ‘SURPRISE & DELIGHT’ DELIVERY CAMPAIGN

Seeing the value of having a captive audience we teamed up with GLYPH to offer an incredible opportunity for them to get their product in front of a captive set of VIPS and add a personalized touch to say “Thank you”

PIVOT TO CAPTIVATE VIPS — Want to get your brand in front of tastemakers & VIPS? Want to send a gift to that special someone? — GLYPH WHISKEY tapped HIGHLIFE to ‘Surprise & Delight’ a select group of Tastemakers & VIPS. Since everyone is locked down in their homes we created a cocktail delivery program that brought GLYPH to a captive audience. Each delivery was accompanied by a personal ‘Thank you’ to those who have been behind their brand since the beginning. …


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I wrote an article not too long ago about the the fact that there are no straight male wedding planners? How come? I believe that ultimately no bride wants to trust her “biggest” day with someone who isn’t gay or female. There are a bunch of thing wrong with what I just said. So let’s break it down a bit. “Her Day” — why in this post #metoo era is the wedding for the bride? It seems after all of the gender tropes we have overcome, the wedding is largely for the bride and the groom is expected to just sort fo show up… not really have a point of view on the floral palette, the cut or design of the gown, the flavors associated with the meal… Ultimately this is a partnership right. Then again what groom wants his wife spending those crucial planning hours with a straight male? In many respects a bride and groom can certainly plan their own wedding without a wedding planner. Sure. It’s a lot of work but it can be done. I have to say though that going thru this process with my bride was a whole lot of fun and I would encourage it for anyone getting married. So below I am going to break down 5 things I learned from doing this myself. Granted. I am an event producer. …


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Early October Highlife was tapped by Interview Magazine and the Mavenry Agency to bring to life the 50th anniversary of Interview magazine and the one and only Michael Kors gracing the cover. The iconic magazine by Andy Warhol has been inextricably linked to Studio 54 since day one. Democracy on the Floor: Warhol at Studio 54. “Dictatorship at the Door, Democracy on the Floor”: That’s how Andy Warhol famously described Studio 54. So we set out with this mission statement to re-create those decadent times.

Andy Warhol

A frequent guest of Studio 54 Andy was scene as a beacon of the artistic movement in downtown NYC. Notice the wheatpasted interview magazine covers seen in the BG. Taking this identity we re-imagined this look and feel for a modern day step & repeat where the NYC style of advertisements juxtaposed with the interview magazine cover. …


The event that never happened.

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Too often we don’t talk about the failures or the losses. Too often what we post on social platforms are only the highlights and the wins. Too often we shy away from the risks that don’t succeed or the missteps or the failures.The (HL) team spent months planning and putting this event together only to have the whole deal fall apart. Above is a sample of the comprehensive pitch video, graphic elements, renderings, and deck samples we used to create a show-stopping grand opening of a one-of-a kind real estate property poised to be the silicon valley of NYC. …


In comparison to the wealth of event and festival experiences that occur in NYC over the course of the summer ie. GovBall, Pinknic, la Luna, and many many more it is very clear to me that Secret Summer is by far the best festival in New York City. Below are the reasons why..

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#1 THE PRICE

The price of Secret Summer depending on when you buy your ticket is $60-$150 (At the Door) most of the 1000 people who attend Secret Summer purchase a $75–$100 ticket because there are the most of those qualities. In fact in 2019 when we release tickets in April the first 100 $60 tickets SOLD OUT in 2hrs. Thats a testament to the strength of our following. That right there is your ROI and how to judge whether or not what you are doing is working. At Secret Summer ALL of your drinks are FREE all DAY! No other festival can claim this. …


Honestly I think grooms get a bad rap sometimes. Too often in today’s society the groom is not involved in the wedding planning or the preparation for the ‘Big Day’. How often do you hear “Oh she did all the work… I just showed up.” Why are weddings now considered only something a woman can come up with or a gay man can design. Maybe we underestimate straight men. Maybe we put boxes and delineations on people in general that simplify things so we don’t have to change our own perspective on how we view others. Labels. Titles. Confines. Everyone tells you, you can’t do something until you do it. Then everyone can’t believe it happened until you do it again. The only difference is those people sit around talking while we go out and do the things. Just do it. …


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Ah the dinner party. A classic staple of event life. What separates your dinner party, how to make it exceptional, and why none of your friends ever return phone calls anymore. The secret to throwing a great dinner party is in the details. The details are the easiest way to make sure that each of your guests feels special and unique.

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You may not have a dope AF greenhouse like the one pictured here but I can assure you that you can find a space that is just right for your event and how to make it special beyond all means. …


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Mint julep

Next week the perfect storm. Whether you are from the south or the way south (Mexico) Derby Day and Cinco De Mayo back-to-back. The Mint Julep or the Margarita? Pick your horse and place your bets. No matted which side of the bar you are on these classic cocktails have stood the test of time for a reason.

THE MINT JULEP (MAY 4th)

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The classic mint julep looks a little like this… beaded silver cup, crushed ice, sprig of mint and the bourbon…. ahhh can you hear the horses getting ready. Maybe its the excitement of the race or the festivities of the hats (oh derby hats) but a lot of ceremony surrounds one drink. The julep first got its start as a medicinal concoction used to settle the stomach. As a cocktail, it blossomed in the American South in the late 1700s, with a decidedly elite air, because not everyone had access to ice nor the silver or pewter cup in which the drink is served. Known as the unofficial drink of the South, the mint julep became the official drink of the Kentucky Derby in 1938. Nearly 120,000 mint juleps have been sold at the race every year since. …


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Is it the venue? eh maybe. Is it the lighting? probably not. Although I did recently attend an event at Cipriani’s for the company “Moment Factory” and let me tell you it was definitely ABOUT THE LIGHTING. Incredible video mapping installation they have put in Cipriani’s Downtown. Back on track here. Is it the Music? yes possibly if you are hosting an EDM Festival, Bluegrass Concert, karaoke night music might be the most important thing but for the great majority of events out there the most important element is of course the FOOD & DRINKS.

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Think about the last event you attended. What was memorable about it? The conversation, the people, you met, the laughs you shared (hoho) or how incredible the mixology was and the delightfully cute bartender. In most cases the food and the drinks are what people talk about for months after your event. This is what people come for. This is what they expect when attending an event ESPECIALLY if they guests have paid to be there. How many times have you heard people say “I’m not going if I have to buy drinks…” The importance of having solid food and drinks is probably the best investment of your money you can make. With many of our clients who are planning events here in NYC on a budget they say to me that they are spending $8,000.00 on the venue and therefore don’t have the money to spend on the catering… Here is a quick hack. In NYC the wealth of condo buildings that now come with STUNNING common rooms is overwhelming. These common rooms largely are empty 95% of the time and are FREE to the people who live there. All you have to do is inquire amongst your friends to see who has one of these common rooms in their building. Boom I just saved you $7k you can now spend on the food and drinks. …


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Have you noticed the growing presence of advertisements online? The computer or cell phone has become a device whose sole purpose is to show you ads. Wherever your attention seems to be an ad will follow. Marketing has corrupted email, facebook, google, Instagram, linked in, snapchat and more. But I wonder sometimes about whether this pervasive advertising is damaging brand identity. How annoying is a pop-up ad when all you want to do is read the article from Variety or ESPN. How annoying is the now required youtube pre roll advertisement when what you really want to do is watch the video. Personally speaking I have never once purchased an online course about ‘growth-hacking’ because it showed me an advertisement before a Casey Neistat video. In fact the overwhelming influx of digital advertising has just made me less and less confidant in what I am seeing online is actually true. (isn’t that appropriate though? Shouldn’t we take what we see/read online with a grain of salt.? At what point did we start believing things that we read online?) In fact more and more articles, blogs etc are actually just written by computers with the sole purpose of getting key words onto the internet so that it will come up once someone searches them in the hopes of converting a sale, gaining a follower, or influencing a political ideology. Don’t get me wrong I feel some types of advertisements are wonderful and let your fans know what you are doing and to remind them of cool stuff that is up and coming. But most of the intrusive digital advertising is just that intrusive and makes me like that brand/person/company/organization a little less. Did you know there is a reason why those little “x’s” on pop-up ads are so small and hard to find. Because every time you click on the ad instead of the “x” the computers read that you clicked on the ad because you liked it. This kind of thing makes me believe the true value of online advertising to be declining. On the other hand if you read or see online that your friend, family, or someone you follow posted about something recommending it/praising it you are way more likely to consider it. Hence the rise of influencer marketing and mirco-influencers. …

HighLife Productions

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