Feb 28FESTIVALNYC’s First and Only ‘Farm-to-Bar’ Cocktail Cafe Opened in the middle of the pandemic, HIGHLIFE was the driving force behind our brand new headquarters and hub for all things food and beverage. FESTIVÁL is a new concept in dining. We are a ‘Farm-to-Bar’ cocktail cafe. The cocktails and cuisine are…Cocktails2 min read
Apr 6, 2020Pivot under extraordinary circumstancesWANT TO GET YOUR BRAND IN FRONT OF CAPTIVE VIPS? OUR ‘SURPRISE & DELIGHT’ DELIVERY CAMPAIGN Seeing the value of having a captive audience we teamed up with GLYPH to offer an incredible opportunity for them to get their product in front of a captive set of VIPS and add…Marketing2 min read
Feb 9, 2020The 5 Things I learned from planning my own wedding…I wrote an article not too long ago about the the fact that there are no straight male wedding planners? How come? I believe that ultimately no bride wants to trust her “biggest” day with someone who isn’t gay or female. There are a bunch of thing wrong with what…Weddings6 min read
Oct 18, 2019Studio 54 ReimaginedEarly October Highlife was tapped by Interview Magazine and the Mavenry Agency to bring to life the 50th anniversary of Interview magazine and the one and only Michael Kors gracing the cover. The iconic magazine by Andy Warhol has been inextricably linked to Studio 54 since day one. Democracy on…Art4 min read
Sep 5, 2019Never talk about your failures…The event that never happened. Too often we don’t talk about the failures or the losses. Too often what we post on social platforms are only the highlights and the wins. Too often we shy away from the risks that don’t succeed or the missteps or the failures.The (HL)…New York5 min read
Aug 22, 2019Why Secret Summer is the best party in NYC and still a secret after 5yrsIn comparison to the wealth of event and festival experiences that occur in NYC over the course of the summer ie. GovBall, Pinknic, la Luna, and many many more it is very clear to me that Secret Summer is by far the best festival in New York City. …Travel8 min read
Jun 17, 2019Honestly I think grooms get a bad rap sometimes.Honestly I think grooms get a bad rap sometimes. Too often in today’s society the groom is not involved in the wedding planning or the preparation for the ‘Big Day’. How often do you hear “Oh she did all the work… I just showed up.” Why are weddings now considered…Weddings4 min read
May 11, 20195 tips to help you plan a dinner party?Ah the dinner party. A classic staple of event life. What separates your dinner party, how to make it exceptional, and why none of your friends ever return phone calls anymore. The secret to throwing a great dinner party is in the details. …Food5 min read
Apr 24, 2019Derby Day or Cinco de Mayo??Next week the perfect storm. Whether you are from the south or the way south (Mexico) Derby Day and Cinco De Mayo back-to-back. The Mint Julep or the Margarita? Pick your horse and place your bets. …Cocktails4 min read
Mar 26, 2019What’s the most important thing when hosting an event?Is it the venue? eh maybe. Is it the lighting? probably not. Although I did recently attend an event at Cipriani’s for the company “Moment Factory” and let me tell you it was definitely ABOUT THE LIGHTING. Incredible video mapping installation they have put in Cipriani’s Downtown. Back on track…Food3 min read
