WANT TO GET YOUR BRAND IN FRONT OF CAPTIVE VIPS?
OUR ‘SURPRISE & DELIGHT’ DELIVERY CAMPAIGN
Seeing the value of having a captive audience we teamed up with GLYPH to offer an incredible opportunity for them to get their product in front of a captive set of VIPS and add a personalized touch to say “Thank you”
PIVOT TO CAPTIVATE VIPS — Want to get your brand in front of tastemakers & VIPS? Want to send a gift to that special someone? — GLYPH WHISKEY tapped HIGHLIFE to ‘Surprise & Delight’ a select group of Tastemakers & VIPS. Since everyone is locked down in their homes we created a cocktail delivery program that brought GLYPH to a captive audience. Each delivery was accompanied by a personal ‘Thank you’ to those who have been behind their brand since the beginning. …
I wrote an article not too long ago about the the fact that there are no straight male wedding planners? How come? I believe that ultimately no bride wants to trust her “biggest” day with someone who isn’t gay or female. There are a bunch of thing wrong with what I just said. So let’s break it down a bit. “Her Day” — why in this post #metoo era is the wedding for the bride? It seems after all of the gender tropes we have overcome, the wedding is largely for the bride and the groom is expected to just sort fo show up… not really have a point of view on the floral palette, the cut or design of the gown, the flavors associated with the meal… Ultimately this is a partnership right. Then again what groom wants his wife spending those crucial planning hours with a straight male? In many respects a bride and groom can certainly plan their own wedding without a wedding planner. …
Early October Highlife was tapped by Interview Magazine and the Mavenry Agency to bring to life the 50th anniversary of Interview magazine and the one and only Michael Kors gracing the cover. The iconic magazine by Andy Warhol has been inextricably linked to Studio 54 since day one. Democracy on the Floor: Warhol at Studio 54. “Dictatorship at the Door, Democracy on the Floor”: That’s how Andy Warhol famously described Studio 54. So we set out with this mission statement to re-create those decadent times.
A frequent guest of Studio 54 Andy was scene as a beacon of the artistic movement in downtown NYC. Notice the wheatpasted interview magazine covers seen in the BG. Taking this identity we re-imagined this look and feel for a modern day step & repeat where the NYC style of advertisements juxtaposed with the interview magazine cover. …
