Popov opened the radio. Turned it on, and there was nothing to listen to. It’s the same with targeting. It is not enough to just “turn on advertising” to make it work. You need to identify targets, segment the audience, and calculate the cost. …

Charity brings together a lot of cool people and ideas, but so often the implementation doesn’t work out well. This is one of the reasons why every year VKontakte holds a charity conference, VK for Good. It brings together social projects and advertising agencies and there they find each other. …

We tell you how to become the brand with the fastest response rate in the industry. If you’ve ever complained on social media about brands, you know that the sooner a representative gives a response to a post, the less likely you are to curse him or her. …