Higher Ed MarketingWhy Your Website Isn’t RelevantMost Colleges and Universities have a website and online presence, but if their website isn’t usable and their content isn’t useful…Sep 12, 2016Sep 12, 2016
Higher Ed Marketing3 Things Your Prospective Students Are Terrified Of (and how this can help you)While most high school students can’t wait to get out from under their parent’s roof and off to college, the process of actually leaving…Aug 25, 2016Aug 25, 2016
Higher Ed MarketingDoes Your Institution Have A Brand?The concept of branding is fairly straight forward, but the process is much less so in the world of higher education.Aug 16, 2016Aug 16, 2016
Higher Ed Marketing3 Ways to Freshen Your Inbound Marketing Strategy for FallFall is a magical time on a college campus. Students are excited to be back and eager to start a new school year, and students and faculty…Aug 10, 2016Aug 10, 2016
Higher Ed MarketingIs the College Fair Dead?When we talk about inbound marketing, a lot of the time we point out that the old-school methods of pushing out a message with glossy…Aug 1, 2016Aug 1, 2016
Higher Ed MarketingMarketers: Are You Optimizing Your Downtime?School’s out for summer! Enrollment for fall semester is set and high school seniors will likely not be making any decisions for the…Jul 28, 2016Jul 28, 2016
Higher Ed MarketingTake the Confusion Out of TwitterAccording to Social Times, as of March 2016, 320 million people use Twitter each month. If you’re like 87% of Americans, you know what…Jul 21, 2016Jul 21, 2016
Higher Ed MarketingContent — The Engine That Drives Inbound MarketingWe’ve covered many ways that inbound marketing could be perfect for your institution. It gives you a chance to really have a conversation…Jul 14, 2016Jul 14, 2016
Higher Ed MarketingTurn Your Website Visitors into Prospective Students with a Winning CTATwitter followers are nice, but they’re not leads. Same goes for Facebook likes and blog readers. They are good things to be sure, but not…Jul 14, 2016Jul 14, 2016
Higher Ed MarketingPromote Your Posts without Alienating Your AudienceAsk any blogger — from the columnist with a national news outlet to the mommy blogger who posts ingenious craft ideas — and he or she will…Jun 29, 2016Jun 29, 2016