Logo Design from real grass using Photoshop

A good logo is the lifeblood of any successful business. The design process must aim to make the logo immediately recognizable, inspiring trust, loyalty and admiration. A logo is one aspect of a business’ brand identity — fonts, shapes, colors, and images. So as a designer it is your duty to produce a well thought-out design.

By knowing what other brands have succeeded in and why they have succeeded gives you great insight and you can apply that attained knowledge to your own work. — “Creative Bloq”

Today I am going to show you how to create a simple logo using real grass in Photoshop CS6. So let’s get into it.

Step 1

First create a canvas size of 1748 x 1240 pixels (A5 landscape), and import our fine grass from which we shall create the logo from. Next we select our font. Myriad Pro is my personal favorite and I think it works well here. The name I have chosen for the logo is “TULIP”. Why Tulip, you maybe asking? Well, I love Tulip flowers and I thing they are amazing plants.

Moving on, set the text to white, Opacity 40% and this should allow you to see the grass behind the text.

Step 2

This is the most interesting part, cutting of the grass. We need the text to look rough like the grass sticking out the edges. In order to achieve this we are going to use the silhouette of each letter as a guide, tracing round letter and sometimes on the outside to include pieces of grass sticking out. This process is rather time consuming so remember to save your work regularly.

This is the most interesting part, cutting of the grass. We need the text to look rough like the grass sticking out the edges. In order to achieve this we are going to use the silhouette of each letter as a guide, tracing round letter and sometimes on the outside to include pieces of grass sticking out. This process is rather time consuming so remember to save your work regularly.

Step 3

In the Paths tab select a letter, open the little down arrow and choose Make Selection…, go back to the grass layer and with the selection, cut out the grass letter (Ctrl + X) for windows (⌘ + X) on MacOS. Repeat this process for every letter. Keep a copy of the original grass in your Layers Panel for referencing back.

Your canvas should look like this now.

Step 4

Now duplicate the first letter/layer and apply the styles show below.
Open Blend Options > Bevel & Emboss.
1) Structure: Style = Inner Bevel, Technique = Smooth, Depth = 100%, Direction = Up, Size = 10px, Soften = 0px.
2) Shading: Angle = 120, Altitude = 30, Gloss Contour = leave unchecked, Highlight Mode = Screen & white color, Opacity = 16%, Shadow Mode = Multiply & color black, opacity = 25%.

Next select Blend Options > Satin
1) Structure: Blend Mode = Green (#00b611), Opacity = 13%, Angle = 19, Distance = 10px, Size = 15, Contours = only check Invert. This should start giving our letter a bit of a three dimensional look.

Step 5

From here on I won’t be spoon feeding much but let the images speak for themselves. The styles that follow are to be applied to the duplicate layer and the layer’s opacity should set at 50%.

Step 6

Creating the shadow. Make a Selection by pressing (Ctrl + Mouse Click) / (⌘ + Mouse Click) on the layer you have just finished styling. Create a new layer below, fill the Selection with a black color. Do not De-select, use the Selection to create the shadow effect further away from the letter — Press the right arrow (on keyboard) once and the down arrow once and fill it with black, repeat the process for each letter until you have the desired effect as shown below.

Step 7

Now run a Filter > Blur > Motion Blur > on the new shadow with a -40' angle, distance of 35. Next change the Opacity to about 50%. With your Move Tool (V) selected, move the shadow layer 6 times right and 6 times down using the keyboard arrows. To give the shadow a more realistic look I duplicated the shadow twice and each time I erased a bit of it away so that closer to the text it becomes darker.

For extra depth Drop shadow to original layer Opacity 40%, 15' Use Global Light, Distance 4px, Spread 0% and Size 4px. Do this for the rest of the letters and you are done.