Last Thursday, I gave a presentation at AppGrowthSummit LA, the topic is about growth model. After the meeting, I got multiple requests for the slides, and decided to share it with broader audience here.

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Think the presentation as an extension and upgrade of my medium posts on how to build a growth model Part (1) and Part (2).

Growth model has benefit my work tremendously, in both day to day execution and strategy thinking. It provided a framework to look beyond the details and noises and understand the big picture.

I hope you find this helpful.


Short term win vs. Long term win

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1) When you do growth experiments, short term win = better results, long term win= the learning about customer, channel or market that will allow you to come out more experiment ideas

2) When you trouble shoot an issue, short term win = find the cause and fix it, long term win = diagnose what went wrong with the organizational machine that caused the problem to happen

3) When you build a startup or work on a challenging initiative, short term win = you achieved the goal, long term win = you built a dream team that can make anyting happen

To get to long term win: think about how you can consistenly have short term win

Long term win is how you can scale winning


Just had a day full of learning and inspirations at GrowthHackers Conference 2017 in Los Angeles, and wanted to share my top 4 lessons with you.

For those who are interested, I wrote a post about lessons from GrowthHackers Conference 2016, check it out here.

Lesson #1 Growth Hacking is and is not …

If you tell someone you work on growth, you might still get questions like what is that? How is it different from marketing? Sean’s talk summarized it well.

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Sean Ellis “Breaking the Myths of Growth Hacking”

First of all, growth hacking is not just tricks and tactics or silver bullets: everything must be tested with clear hypothesis; Secondly, traditional marketing focus more on external channels, landing pages & emails, while growth-hacking test levers across whole customer journey; Finally, you don’t have to know how to code to be a growth hacker: dev skill is helpful but not critical, it can be acquired via including a developer in the growth team. …


A How-To Plan for a Growth Practitioner’s First 90 Days

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Photo Credit: Flickr

When I joined my current company as the first “Growth” hire, I came with a plan — a First 90 Day Plan: to establish an growth experimentation process, promote a growth culture, and demonstrate enough results to get buy-in from the organization, all within my first 90 days.

Now 90 days passed, how did I do?

With the plan, I did generate some good result, but most importantly, I learned a lot from implementing my first 90-day plan, which I’d like to share with growth practitioners like you.

In my last post “A Growth Practitioner’s First 90-day Plan”, I talked about why every growth practitioner needs a first 90-day plan, shared my personal story of creating and using one, and two important documents that can help you navigate the days prior to your first 90 days: The Interview Checklist to help you ask good questions during interview and find the right company to join, and The Learning Plan to help you identify critical areas to learn about the company. …


Find and Transit into Your Next Growth Role Successfully

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Photo credit: flickr

When I joined my current company Acorns in September 2016, I came with a plan.

As the first person in the team dedicated to user retention, I viewed myself as the first Product Manager of “Growth”, a new role many fast-growing startups such as Uber and Airbnb have adopted to drive growth.

As I do with any previous jobs, I am eager to contribute and learn. But this time, I also tasked myself of something both challenging and exciting:

My goal for the first 90 days is to take the initiative to establish an growth experimentation process, promote a growth culture, and demonstrate enough results to get buy-in from the organization.


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This slide deck was based on a panel discussion featuring Naomi Ionita of invoice2go, Zachary Kinloch of DoorDash, Aykut Karaalioglu of Mobile Action, Sophie-Charlotte Moatti of Products That Count at GrowthHackers Conference 2016.

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If you’ve found this article helpful, I’d really appreciate it if you could click the ❤ below so more people can discover it here on Medium. 🙏🏽

PS, if you are looking for a collaborative platform to manage your growth and testing, try out GrowthHackers Projects for free, sign up here.

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This slide deck was based on Annabell Satterfield’s presentation at GrowthHackers Conference 2016.

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If you’ve found this article helpful, I’d really appreciate it if you could click the ❤ below so more people can discover it here on Medium. 🙏🏽

PS, if you are looking for a collaborative platform to manage your growth and testing, try out GrowthHackers Projects for free, sign up here.

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This slide deck was based on Gagan Biyani’s fireside chat with Erin Turner at GrowthHackers Conference 2016.

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If you’ve found this article helpful, I’d really appreciate it if you could click the ❤ below so more people can discover it here on Medium. 🙏🏽

PS, if you are looking for a collaborative platform to manage your growth and testing, try out GrowthHackers Projects for free, sign up here.

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This slide deck was based on a panel discussion featuring Casey Winters from Pinterest, Hiten Shah from QuickSprout, Shaan Rupani from DropBox, and Tammy Camp from 500 Startups at GrowthHackers Conference 2016.

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If you’ve found this article helpful, I’d really appreciate it if you could click the ❤ below so more people can discover it here on Medium. 🙏🏽

PS, if you are looking for a collaborative platform to manage your growth and testing, try out GrowthHackers Projects for free, sign up here.

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This slide deck was based on a panel discussion featuring Nir Eyal the author of ‘Hooked’, Josh Lu of Zynga, Anum Hussain of Hubspot, Shira Abel of Hunter & Bardat at GrowthHackers Conference 2016.

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If you’ve found this article helpful, I’d really appreciate it if you could click the ❤ below so more people can discover it here on Medium. 🙏🏽

PS, if you are looking for a collaborative platform to manage your growth and testing, try out GrowthHackers Projects for free, sign up here.

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About

Hila Qu

VP Growth @Acorns. Book Author. Formerly Product Manager for Growth @Growthhackers Everyday I live in the world of data, growth and product, some nights too

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