Last Thursday, I gave a presentation at AppGrowthSummit LA, the topic is about growth model. After the meeting, I got multiple requests for the slides, and decided to share it with broader audience here.
Growth model has benefit my work tremendously, in both day to day execution and strategy thinking. It provided a framework to look beyond the details and noises and understand the big picture.
I hope you find this helpful.
Short term win vs. Long term win
1) When you do growth experiments, short term win = better results, long term win= the learning about customer, channel or market that will allow you to come out more experiment ideas
2) When you trouble shoot an issue, short term win = find the cause and fix it, long term win = diagnose what went wrong with the organizational machine that caused the problem to happen
3) When you build a startup or work on a challenging initiative, short term win = you achieved the goal, long term win = you built a dream team that can make anyting happen
To get to long term win: think about how you can consistenly have short term win
Long term win is how you can scale winning
Just had a day full of learning and inspirations at GrowthHackers Conference 2017 in Los Angeles, and wanted to share my top 4 lessons with you.
For those who are interested, I wrote a post about lessons from GrowthHackers Conference 2016, check it out here.
If you tell someone you work on growth, you might still get questions like what is that? How is it different from marketing? Sean’s talk summarized it well.
First of all, growth hacking is not just tricks and tactics or silver bullets: everything must be tested with clear hypothesis; Secondly, traditional marketing focus more on external channels, landing pages & emails, while growth-hacking test levers across whole customer journey; Finally, you don’t have to know how to code to be a growth hacker: dev skill is helpful but not critical, it can be acquired via including a developer in the growth team. …