

Digital Comm Major at the University of Baltimore • Aspiring PM
…ntitative, and design. In each of these, I would say the most common methods we are looking for are interviewing (qualitative), surveys (quantitative), and usability testing (design). So I’d advise anyone looking to break into UX research to be able to learn everything about those 3…
You need to understand the customer needs and what the current market landscape is like, conceive the best solution to the problem you are trying to solve, and launch a product that fulfills its goals and hits the market in a timely fashion. It’s also about the product once it has been launched — maintain performance and relevance throughout the product’s life cycle by tuning or adding features.