How to Improve Your Inbound Marketing ROI
Far too many business owners fail to double-down on inbound marketing because they fear they won’t see adequate results in a short period of time. They think they will need to create and distribute content, without seeing immediate results in their business’ bottom line. If you are one of those fearful business owners, there are steps you can take to improve your inbound marketing ROI. Incorporate the following tips into your lead generation efforts and you will see a significant improvement in the effectiveness of your inbound marketing efforts.
- Don’t just rely on your website to build your email subscriber list. Savvy inbound marketers build their email subscriber list by using multiple portals, including their Facebook page, their product landing pages, and even their check-out/thank you pages. Something as simple as an exit bar requesting an email can have a significant impact on your subscriber rates. Email outreach is still one of the most formidable tools a business has at their disposal. Building your subscriber list AND offering premium content to your subscribers will increase your inbound marketing ROI faster than you can imagine.
- Inbound marketing without corresponding customer support is like having a kitchen full of delicious ingredients without knowing how to cook. Inbound marketing is only your first step. Your sales and support team must be up to the task if you hope to convert leads into customers. Developing your inbound marketing strategy in conjunction with your sales/support team is crucial for increased return on investment and improved customer retention rates.
- Developing a framework for your content marketing is critical if you hope to increase the effectiveness of your customer acquisition efforts. Your marketing framework should include multiple components including a mission statement, customer lifecycle analysis, and a content optimization strategy. Without an inbound marketing framework in place, your audience outreach efforts will be haphazard at best.
- A clearly defined marketing funnel can have a huge impact on the effectiveness of your inbound marketing efforts. Your team needs to understand the purpose of your inbound marketing efforts and know how to guide prospects from warm lead to happy customers. Develop your marketing funnel in collaboration with your entire team to ensure all departments have input into creating a cohesive plan that addresses all pain points for your company.
Increasing your inbound marketing ROI if easy if you are willing to take a strategic approach towards sales optimization and customer satisfaction. Integrate the above-noted tips into your inbound strategy and you will be amazed at how quickly you start to see a return on your investment of time and money.